Freshminds

Senior Data Scientist - MTA/Marketing Mix Modelling

London, England, GB

11 days ago
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Summary

Our client is a leading global company specializing in premium lifestyle products across various categories, including apparel, accessories, and home. They are currently seeking an experienced MTA Analyst to join their team.


Responsibilities:

  • Leverage econometric and MTA methodologies to assess marketing effectiveness and provide strategic recommendations
  • Oversee data collection, including extraction, manipulation, analysis, and validation, ensuring proper use of KPIs in modeling.
  • Build MTA models to analyze operations and drive actionable insights.
  • Utilize Excel, SQL, and Python to process, transform, and create models, while presenting findings to stakeholders at all levels.

Requirements:

  • 5+ years of experience in Data Science, with expertise in Snowflake, SQL, Python, and R.
  • Strong understanding of customer journeys from a quantitative perspective and experience in Data Science.
  • Proven ability to translate complex analytics into actionable insights, with experience in retail or luxury retail preferred.
  • Advanced degree in a quantitative field, with the ability to manage multiple stakeholders in a fast-paced environment.

Details:

  • Duration: 12 months
  • Salary: £70,000
  • Start Date: ASAP
  • Hybrid working

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