Job Location Atlanta, GA (Flexible) Job Type Full-Time Regular Position Id 2022-1011 Sr. Data Analyst, Marketing Effectiveness Be curious. Be collaborative. Be forward thinking. Join the Marketing Effectiveness team and work with our clients as a consultant, a problem solver and the voice of R Square at our clients. When you join the R Square team, you’re signing up for an experience that requires flexibility, curiosity, and passion. In the marketing effectiveness practice area, our job is to enable informed media spend decision making for our clients. We leverage advanced media analytics methodologies to unlock brand's true potential via marketing execution. As a Sr. Data Analyst, you will: Collaborate with senior consultants to identify growth opportunities in CPG industry and communicate data driven insights that will allow for informed decisions to business problems using Econometric Modelling techniques using Python and or Excel. Be involved in several initiatives including marketing, customer acquisition, cost optimization, media mix modeling, and providing visibility into key business performance metrics to marketing leadership and business stakeholders. Work with Consumer Insights team and analyze syndicated data for pricing strategies solutions addressing business needs and questions enabling better decisions by leadership Conduct advanced analytics leveraging optimization techniques to deliver insights and recommendations to incrementally improve marketing campaign ROI. Build machine learning and attribution models (ie MMM, MTA) using Python, Excel and/or R. Identify opportunities for process improvements and assist/ build analytic tools to enhance performance using Excel/Python. Provide training and documentation to support and expand the use of analytics and tools across the organization. Qualifications Minimum Bachelor's degree required (Engineering, Math, Analytical field or Social Sciences required) Master's or Ph.D in Math, Statistics, Economics or an Analytical field preferred 2-4 years’ experience Strong mathematical/statistical/applied analytics background Marketing analytics experience working at a brand or agency desirable Experience in technology is a plus