We are looking for a qualified ‘Senior CRO and Data Analyst’ to join our E-Commerce team in Istanbul, who will be responsible for analyzing data and optimizing conversion rates to enhance the user experience and drive online sales.

Job Description:

• Analyze user behavior and website performance to pinpoint areas for improvement
• Develop and execute data-driven strategies to boost conversion rates
• Conduct A/B testing and multivariate testing to enhance site performance
• Collaborate with UX/UI designers and the development team to implement optimization strategies
• Monitor and report on key performance metrics, providing actionable insights and recommendations
• Optimize brand web/landing page performance and digital campaign performance and conversion rates
• Continuously analyze the customer journey and use data insights to improve user experience and sales
• Work closely with the ecommerce team to create a CRO strategy and roadmap for corendonairlines.com, identifying and analyzing on-site behavior and user research to drive the testing strategy
• Optimize marketing conversion paths
• Manage Google Analytics and Google Tag Manager daily
• Use Google Tag Manager to check and make adjustments to Google, Facebook, TikTok, Twitter, Insider, and other platform pixels
• Analyze and make suggestions for the e-commerce website and mobile app to improve sales, conversion rates, and user interface/experience
• Collaborate with other teams by providing insights from Google Analytics, BigQuery, Adjust, and the database
• Optimize brand web/landing page performance and digital campaign performance and conversion rates

Qualifications

• Bachelor Degree in related fields, preferably Engineering
• Min. 5 years of experience of Data Analytics and/or Conversion Rate Optimization or relevant fields
• Experience in aviation industry is a plus
• Strong communication skills in written and spoken English.
• Advanced knowledge of GA4 & Google Tag Manager
• Experience of VWO and related tools and BigQuery
• Knowledge in Insider, Power BI and SQL is a plus
• Demonstrated proficiency in using requirement management tools such as JIRA
• Experience in Agile\DevOps project methodology
• Strong knowledge of A/B testing, multivariate testing, and conversion rate optimization techniques.
• Excellent analytical skills with a keen attention to detail.

Additional Position Information:

• This is not a fully remote/work-from-home position. It is a hybrid role, requiring some days in the office and some days working from home.
• Our Senior CRO and Data Analyst will work at our İstanbul Kozyatağı office.
• No restriction on travelling within Turkey & abroad

Applicants may reach detailed information related to General Data Protection Regulations (GDPR) through our privacy statement available on our website.