Job Title: Senior Copywriter

Location: Mumbai – Andheri East (MIDC)

Experience: 5+ Years

Employment Type: Full-time

About the Role:

Foxtale is looking for a strategic and creative Senior Copywriter to join our growing team. If you have a flair for words, a sharp understanding of branding, and a knack for turning complex ideas into compelling content — this role is for you. You’ll work at the intersection of brand, design, product, and digital teams to shape messaging that resonates across every touchpoint.

Key Responsibilities:

• Write clear, concise, and engaging copy for website, social media, emailers, ads, blogs, and brand campaigns.
• Collaborate with brand, design, SEO, product, and marketing teams to ensure a consistent brand voice across all channels.
• Adapt messaging for different formats – from high-impact short-form to informative long-form content.
• Conceptualize and construct campaign themes and messaging that connect with target audiences.
• Translate complex product features and USPs into user-friendly, benefit-led messaging.
• Conduct competitor analysis and market research to inform content strategy.
• Stay updated on content trends and platform best practices to drive performance and engagement.

Requirements:

• 5+ years of experience in copywriting, preferably in a consumer-facing brand or creative agency.
• Strong portfolio showcasing brand campaigns, digital content, and performance-oriented messaging.
• Ability to think strategically and creatively to solve brand communication challenges.
• Excellent grammar, writing, and editing skills with attention to detail.
• Familiarity with SEO, content performance tools, and digital marketing principles.
• Comfortable working in a fast-paced, collaborative environment.

To Apply:

Interested candidates may share their resume and portfolio at [email protected]