Position Overview:

We’re seeking a Senior Content Developer & Strategist with a clinical background and deep knowledge of Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) to lead our content efforts across the full buyer journey. This is a strategic, hands-on role ideal for a content leader who thrives at the intersection of clinical expertise, storytelling, and demand generation.

You will own the editorial calendar, develop and execute a multi-channel content strategy, and work cross-functionally to support growth across new and existing client segments. You’ll also play a key role in identifying and using the right terms and language to drive meaningful organic traffic, ensuring our content is discoverable by the audiences who need it most.

Responsibilities:

• Develop messaging and positioning that helps secure speaking opportunities and panelist spots at relevant healthcare technology conferences and industry events.
• Develop and own the content strategy for RPM, CCM, and remote care narratives across the organization.
• Build and maintain a monthly/quarterly editorial calendar aligned to marketing campaigns, content themes, seasonal trends, and key audience needs across the funnel.
• Segment content plans across Top, Middle, and Bottom of Funnel (TOFU, MOFU, BOFU) to drive education, lead generation, conversion, and position the organization as a thought leader in the remote care space.
• Create messaging to support cross-sell, upsell, and retention campaigns across client segments.
• Write and edit clear, compelling content across formats: blog posts, whitepapers, social captions, client case studies, email nurtures, landing pages, sales collateral, etc.
• Translate complex clinical and technical topics into easy-to-understand educational material.
• Partner with design and video teams to deliver content-ready assets (e.g., write captions, scripts, outlines).
• Ensure all content aligns with brand voice, tone, and regulatory guidance.
• Collaborate with clinical leaders, marketing, sales, and client success to align messaging and gather insights.
• Track and report content performance metrics (engagement, lead conversion, SEO).
• Maintain an organized content repository and version control process.
• Conduct ongoing SEO research to identify high-impact keywords and optimize all content for search visibility. Select and apply trending terms to increase reach and engagement.
• Perform market and audience research across specialties, including Hospitals & Health Systems, Multi-Specialty Practices, Small Practices, and specialty groups like Nephrologists and Cardiologists to ensure content reflects the latest trends and resonates with targeted segments.

Requirements:

• 5+ years in content marketing, content strategy, or editorial leadership, preferably in healthcare or digital health, required.
• Clinical background (e.g., LVN, LPN, RN, NP) or strong clinical writing experience in RPM/CCM/telehealth, required.
• Proven success creating and scaling content that drives inbound leads and nurtures prospects through the funnel.
• Deep understanding of the remote care landscape and regulatory environment.
• Skilled at translating clinical knowledge into digestible content for diverse audiences.
• Strong writing, editing, and storytelling skills across a range of mediums.
• Experience with CMS, email platforms, and content tools (e.g., HubSpot, WordPress, Asana, Grammarly, etc.)
• Experience conducting market research and topic validation across various provider segments (e.g., hospitals, multi-specialty groups, nephrology, cardiology)
• Strong understanding of SEO strategy, keyword research, and how to integrate search trends into long-form and short-form content.
• Experience collaborating with design/video to produce educational video content.
• Familiarity with SEO and content analytics.
• Knowledge of patient engagement strategies in digital health.