该职位来源于猎聘 Key Accountabilities/Responsibilities 主要工作职责：

• Develop in-depth category and market analysis for business growth opportunity identification.
• Lead monthly consumption reporting of cross channels, deep dive market share driver / drainers and reasons behind.
• Lead data analytics projects incl. marketing mix modelling, category forecast and share simulation.
• Lead innovation projects end to end via market landscaping, NPD ambition and sales estimate and post launch consumption tracking.
• Lead consumer studies (U&A, creative test, brand health tracking) of Skin Health Category to influence strategic decision making and operational excellence.
• Synthesize category and consumer insights for business questions diagnosis (e.g. market share loss, superiority analysis) and action recommendation.
• Develop trustful partnership with local cross function teams and global CBIA team.
• Independent project delivery and agency management.
  
  

Qualifications/Requirements: (Education / Experience / Competencies) 申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):

• Experienced in market and business data analysis in both agency and client side, OTC category experience or Nielsen / IQVIA experience preferred.
• Experienced analytics skills, esp. marketing mix effectiveness projects, category forecast and share simulation. Modelling skill is a plus.
• Familiarity of consumer studies key steps from design to execution to reporting. Able to synthesize consumer insight into business diagnosis.
• Self-motivated, proactive thinker, quick learner and agile to manage change.
• Strong oral and written communication skills and ability to influence peers and up.