What lands you in this role

· Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization.

· Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionable insights generation.

· Design and execute personalized customer journeys and A/B tests using Adobe Target, optimizing for conversion, engagement, and retention.

· Develop and maintain data schemas, segmentations, and audience management within AEP.

· Collaborate with marketing, technology, UX, and product teams to translate business requirements into technical solutions within the Adobe ecosystem.

· Monitor platform performance and data integrity; troubleshoot technical issues and ensure best practices are followed.

· Provide thought leadership on digital analytics, personalization, and data-driven customer experience innovations.

· Stay current with Adobe product updates, industry trends, and emerging technologies.

Required Skills & Qualifications:

• Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target.
• Strong understanding of customer data platforms (CDPs), data collection methodologies, tagging (including Adobe Launch or Tealium), and real-time personalization strategies.
• Proficient in web technologies such as JavaScript, HTML, and CSS (for troubleshooting and tag management).
• Strong analytical and problem-solving skills; ability to interpret data into actionable strategies.
• Experience working with APIs, data layers, and server-side tagging is a plus.
• Adobe certifications (e.g., Adobe Certified Expert - Analytics Business Practitioner, Adobe Target Business Practitioner) are a strong advantage.