Position Summary

We are looking for a Senior Brand Manager Omnichannel Brands to join our Purina Petcare business. Being Brand Manager at Nestlé is not just about being an ambassador for globally recognized, well-loved brands - it’s an opportunity to become part of a large passionate team with an inimitable track record.

A day in the life of Senior Brand Manager Omnichannel Brands:

• Leads the annual local Brand Plans and calendars for strategic brands in line with Z-EUR Brand Plans.
• Continuously builds expertise on E2E Innovation/renovation process, challenges processes that are not working properly and propose solutions to improve WOW.
• Asseses local opportunities (impact / ability to work), proposes, gets local approval from cross-functional team, initiates and follows-up on the I2L process.
• Coordinates Marketing Trainee and / or external agency to ensure accurate and in-time localization of product packaging sold in the market.
• Develops a deep understanding of consumer / buyer behaviors, the competitive environment and its implications on the Brand, both online and offline.
• Performs and presents to cross functional team deep research analysis and identifies corrective measures and proposes actions aimed to bring efficiencies and effectiveness for the Brand (using Nielsen database).
• Localizes and implements Z-EUR communication assets (advertising, packaging, PR & sponsorship) according to the Category and Brand strategy.
• Coordinates Romania's campaigns or initiatives, in close cooperation with the other markets to drive synergies.
• Runs pre an post-evalaution of campaigns and, where necessary, modifies the Brand Plan and calendar of activities.
• Communicates effectively with Sales, MDO, DSP, INANCE and other support departments, factory, agencies in connection with all initiatives related to the Brand.
• Manages high level of PFME investments and compelx calendar of initiatives.
• Following Z-EUR startegy, contributes to building eBusiness local plans and leads implemnetation.
  
  

What will make you successful?

• 5+ years experience in Brand Management
• Exceptional project management and attention to details
• Data driven mindset with experience using competitive analysis, user research and inustry trends to create marketing initiatives that convert
• Demonstrated ability to work closely with stakeholders to ensure successful marketing campaigns and product launches
• Previous experience in digital (search, CRM, e-commerce)
• Excellent knowledge of the English language, both written and spoken.
• Experience in FMCG is preferred.
  
  

What we offer:

• A culture that fosters inclusion, diversity and innovation
• Attractive package
• Lunch tickets
• Performance Bonus
• Christmas and Easter Bonus
• Medical subscription for our employees and their spouse and children
• Mental health programs
• Additional vacation days that increase with seniority at Nestle.
  
  

Please apply with a CV in English.