Om Mushroom Superfood

Senior Brand Manager

Orange County, CA, US

$150k/year
10 days ago
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Summary


About Om Mushrooms

At Om Mushrooms, we are passionate about our mission to harness the amazing power of mushrooms for healthier lives. Om is the recognized leading brand in the rapidly expanding functional mushroom category. The Company enjoys distribution across all leading retailers in HNF (Whole Foods/Sprouts) as well as conventional grocery (Wegman’s/Safeway), and Ecom (Amazon/Thrive), and DTC on its own website. The Company’s efficacious products come in a variety of formats - capsules, gummies, powders, and functional beverages. All of the Company’s products are made from organic, whole bodied (mycelium and fruiting body) mushrooms grown indoors at its brand-new state of the art manufacturing facility in Vista CA.



The Company was founded in 2010 by Sandra Carter, a health and wellness expert with a PhD in preventative medicine and Steve Farrar, a mycologist with over 30 years of experience in growing mushrooms. The company is well funded from four separate, values based, impact investment funds; and the investors continually support the growth of the business. It has never been a more exciting time than today to join the team


!
POSITION OVERVIE

W:As a health and wellness enthusiast, passionate about the Company’s mission to impro

vepeople’s lives through the power of functional mushrooms, the Senior Brand Manager plays a key role in building the Om brand’s credibility and authority in the functional mushroom categor


y.
This role is part of the Marketing team responsible for driving brand awareness through effective brand communications, owned /earned media channels and retail & shopper marketing. The SBM embraces the Om brand with positive energy and is a creative problem solver that’s able to roll up their sleeves and help achieve our vision – a world where everyone is superpowered by mushroo


ms!
Ideal candidate w

  • ill:Hold a strong understanding of the following areas: brand strategy, consumer insights, commercial / retail marketing, shopper marke
  • tingLive and breathe media and have been involved in successful 360 campa
  • ignsBe proficient in social media, understanding how to reach consumers on each plat
  • formHave an eye for breakthrough creative, bringing new and differentiated activation i


deas
KEY RESPONSIBILI


TIES:
Brand Marketing Plan Strategy and Exec

  • ution Implementation of new Om brand positioning across all consumer touch points to amplify brand desirability and differentiation vs the compet
  • ition.Manage agencies and vendors to execute marketing plans, evaluate results, and drive continuous optimi
  • zationOversee all brand marketing tactics and creative, ensuring the right positioning is being successfully communicated in the appropriate channel and consumer au
  • dienceMonitor and analyze brand, product, the consumer and competitive performance to stay abreast of innovation and developments in the mushroom and supplement in
  • dustryReport on KPIs and impact of marketing programs and


spend
Brand Content, Communications and Acti

  • vationsManage all owned/earned channels and corresponding partners /agencies – namely, PR, Advertising, Social Media, an
  • d EmailCollaborate with internal and external resources plus use existing skills to produce content for social media, website, e-Commerce sites, and shopper marketing
  • assetsEvaluate and plan the brand's experiential activations such as sampling, events, and partn


erships
Retail Channel Strategy and Ac

  • tivationWork with Sales team and creative partners to develop marketing support programs to drive sell in and adoption of product line, including n
  • ew itemsOversee and drive shopper marketing initiatives for retail market


success
Other Key Initiatives & People L

  • eadershipSupport and help plan for company presence at annual Natural Products Expo West t
  • rade showManagement of one direct report, and will act as a coach/resource for junior team
  • member(s)Motivates cross-functional teams through collaboration and influence to carryforward a variety of brand
  • projectsAdapt to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeve


s mindset
QUALI

  • FICATIONS:Bachelor’s degree in marketing, advertising, business or a related field or the equivalent in related experience; MBA
  • is a plus5-7 years of experience in a similar role, preferably in the health, natural or wellness CP
  • G industryExperience managing shopper marketing, social media, and brand activatio
  • n programsProficiency in Microsoft Office Suite, particularly PowerPoint, Excel,
  • and Word.Strong organizational skills with the ability to multitask and prioritize ef
  • fectively.Excellent communication skills, both written a
  • nd verbal.A proactive approach with a strong attention
  • to detail.Ability to work independently and as part of a team in a fast-paced en
  • vironment.Leadership and coaching competencies to junior members o
  • f the teamA passion for healthy and active lifestyles is a dist


inct p

  • lus.
    PERKS:Monthly stipend toward
  • Om productsMaternity / Paternity l
  • eave policyFlexible/remote working arrangement, with 1x/wee
  • k in officeQuarterly team buil


ding events
COMPENSATION &a

mp; BENEFITSThis full-time role will receive a competitive salary + benefits, including medical, dental, vision, PTO, 401k match. This position's anticipated annual pay range is $150,000 to $160,000 plus a 10% bonus. Equity incentives also will be considered. Various factors are considered when determining an individual's compensation–including a candidate’s professional background, education, certifications, experience, professional licenses, and location. Final offer amounts may vary from the amounts listed. We neither ask for nor consider the salary history of


applicants.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic prote


cted by

law.
LOCATIONThe position is full-time with occasional presence at our Vista, CA location (about 35 miles north of San Diego and 60 south of Orange County). While hybrid, the position will require residence in Southern California, with at least 1 day a week

in the office.

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