Job Title: Senior Brand Manager & Digital Marketing Expert

Location: On-site | Glyfada, Athens, Greece

Company: DESPOINA MIRARAKI – Handmade Rugs

Join a Legendary Brand

For over 40 years, Miraraki Company has been synonymous with handmade rug in Greece. The founder Mrs Despina Miraraki managed to create the brand name Miraraki Carpets and as pioneers and specialists in authentic handmade carpets from the East, we’ve cultivated a rich heritage of craftsmanship, personal connection, and national recognition.

With two flagship stores in Athens, Glyfada and Nea Erithraia, and one in Patra, TV presence over 35 years, and a passionate base of over 20,000 loyal customers, we are now seeking a dynamic and visionary Senior Brand Manager & Digital Expert to help evolve the brand of Miraraki Group and for the digital age.

The Opportunity

As Senior Brand Manager, you will play a key strategic role in managing and growing the Moiraraki Group of Companies across all physical and digital touchpoints. This is not just a marketing position—it’s a leadership role embedded in storytelling, audience engagement, visual identity, and business impact.

You will work closely with Despina Miraraki herself, for the development of the brand (strategic planning and finding new sales resources) ensuring that every digital campaign, showroom activation, and content piece reflects our philosophy: authenticity, prestige, and personal touch.

Key Responsibilities

Brand Strategy & Development

• Define and execute the brand’s marketing roadmap in alignment with business goals and our premium positioning.
• Lead storytelling efforts, crafting the narrative of the Miraraki brand through compelling content and campaigns.
• Oversee branding consistency across all customer touchpoints—online, offline, in-store, and TV.

Digital Marketing Management

• Build and implement an engaging digital content strategy across platforms (Instagram, Facebook, YouTube, TikTok).
• Manage the planning, execution, and performance tracking of paid social media and Google campaigns.
• Refresh and optimize our corporate website and e-shop with updated content, SEO, and UX best practices.

Content Creation & Visual Identity

• Direct and/or execute design and copy for ads, visuals, videos, and POS materials.
• Collaborate with photographers, videographers, or agencies to capture content (carpet launches, showroom displays, events).

Event & TV Marketing Coordination

• Support exhibition and event activations across Greece & Cyprus.
• Work with the team on TV programming content strategy and customer engagement during live sales.

What We’re Looking For

• Minimum 5+ years of experience in branding and digital marketing.
• Proven experience building or managing a premium brand, ideally in retail, luxury goods, or home decor.
• Strong knowledge of digital platforms, ad management (Meta, Google), and analytics tools.
• Fluency in both Greek and English (spoken and written).
• Excellent storytelling, copywriting, and design sense.
• Strategic thinker with hands-on execution capabilities.
• Background in luxury marketing or traditional crafts is a plus.

Tools & Skills

• Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Meta Business Suite, Google Ads, Google Analytics.
• Shopify or WooCommerce knowledge is a bonus.
• Video editing and photography direction a plus.

Why Join Miraraki?

• Be part of a historic Greek brand that has set the standard for luxury handmade rugs.
• Work directly with Despina Miraraki, a true entrepreneurial icon.
• Blend heritage with innovation, leading the transformation of a traditional brand into a modern digital presence.
• Shape a high-touch brand experience that spans generations.

If you’re a strategic marketeer with a flair for the digital world and a passion for premium products, we want to hear from you.

📩 Apply now and become the voice, vision, and driving force behind the next era of the Miraraki legacy.