Segment CDP - Activation Specialist
This exciting role of an Segment CDP - Activation Specialist requires you to be an Segment CDP specialist supporting across technical solutions to activation with an exciting role. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Primary focus on Activation of the data from CDP to various channels & CDP support activities.
About Annalect India
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 700+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!
Responsibilities
This is an exciting role and would entail you to
- Develop & execute Segment CDP activation
- Communication skills, both written and verbal. Ability to interact professionally with internal and client teams – in person and on calls.
- Present solutions, insights, and results to clients and agency partners in meaningful ways
- Exceptional critical and strategic thinking skills
- Proactively maintain the highest level of technical expertise by staying current on CDP technologies
- Collaborate across agency teams and support execution of CDP development/implementation & Activation
- Team player, quick to adapt and eager to collaborate on projects
- To take on unprecedented challenges and be adaptable to a rapidly changing environment
- Organized with excellent project & time management skills
Qualifications
This may be the right role for you if you have
- Minimum of 2-4 years in a Segment CDP - Activation role (Other CDP’s like Tealium, Adobe preferred as well) with hands on Exp. In CDP solution, development & implementation & activation.
- Data Ingestion, Implementation & Activation through SDK, API & others.
- Activation of data through API’s for marketing channels.
- Understanding of Schemas, data sets, source, destination, privacy policy & others
- Data modelling, Audience, pipeline development for data & other CDP technical areas
- Business, Marketing, Functional & Technical solution development to develop & architect CDP solutions & activation.
- Act as a thought leadership with the client in the CDP area keeping abreast of the technical developments
- Work and collaborate proactively with the team on a daily basis, especially solution architects and engineers
- Certification on CDP