KEY FUNCTIONS AND RESPONSIBILITIES

A. BRAND MANAGEMENT AND ADMINISTRATION

● Ensures that all published digital content adheres to the branding guidelines provided by the Corporate Communications Department of Vista Land.

● Maintains consistency in tone, structure, and branding across all SEO materials.

B. WEBSITE MANAGEMENT

● Assists in updating and maintaining Vista Land housing brands’ official websites, ensuring optimized content, functionality, and design structure.

● Implements SEO strategies through proper keyword usage, meta tag optimization, and link building.

● Uses digital analytics tools such as Google Analytics, Google Console, SEMrush, Hotjar, and Screaming Frog to monitor and report website performance.

● Supports A/B and multivariate testing initiatives to enhance user experience and conversion rates.

C. STRATEGY, ANALYTICS, AND INNOVATION

● Collects and analyze performance data from digital platforms to support SEO and digital marketing strategies.

● Applies insights from analytics to suggest improvements in page performance and campaign execution.

● Assists in the management of online platforms such as the Online Reservation Portal, Online Appointment System, CRM, and Sellers Portal to ensure up-to-date SEO standards.

D. SUPPORT DUTIES

● Coordinates with SEO writers and developers to ensure technical SEO implementation.

● Collaborates with internal departments and external consultants as required.

● Provides general administrative support related to SEO documentation and performance reports.

● Other tasks as may be assigned by the SEO Lead or Department Head.

QUALIFICATIONS

Educational Attainment:

● BS/BA Degree in Marketing, Communications, Information Technology, or equivalent field.

Experience:

● At least one (1) year of relevant experience in digital marketing, content management, or SEO.

Technical Skills:

● Basic knowledge of HTML, JavaScript, and CSS.

● Proficient in using SEO tools like Google Analytics, Google Console, SEMrush, Screaming Frog, or similar platforms.

● Familiar with CMS platforms like WordPress and Statamic.

Core Competencies:

● Detail-oriented with strong analytical skills

● Able to multitask and manage time effectively in a fast-paced environment

● Proactive and solution-oriented

● Good verbal and written communication skills

● Strong collaboration and interpersonal skills

Preferred Certifications:

● Google Analytics Certification

● Google UX Design Certificate (a plus)