Job Overview:

We are seeking a highly skilled and experienced Head of SEO to lead our SEO strategy and execution. The ideal candidate will have a strong understanding of search engine optimization (SEO) strategies and techniques to drive organic and paid traffic to our website. The Head of SEO will play a crucial role in improving our online visibility, increasing website traffic, and maximizing conversions. This position requires a creative and analytical mindset, as well as a passion for staying up-to-date with the latest industry trends.

We prefer a candidate with 7-10 years of hands-on experience in SEO, with deep expertise in all aspects of SEO, including on-page, off-page, technical SEO, and content strategy. This role will be critical in driving organic traffic, improving search engine rankings, and enhancing our overall digital presence.

Key Responsibilities:

Strategic Leadership:

○ Develop and execute a comprehensive SEO strategy aligned with business objectives to increase organic traffic and improve search engine rankings for category pages as well as city pages.

○ Lead and mentor a team of SEO specialists, content creators to ensure seamless implementation of SEO initiatives.

○ Work closely with Product and Engineering team for SEO related changes on the website.

○ Provide strategic direction and thought leadership to guide the team in adopting the latest SEO trends and best practices.

○ Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Implement new strategies to adapt to changes in the search landscape.

○ Up-to-date with the latest industry trends, best practices, and algorithm updates.

Team Management & Leadership:

○ Manage, motivate, and develop a high-performing SEO team, fostering a collaborative and innovative work environment.

○ Set clear goals, expectations, and performance metrics for the team, ensuring alignment with company objectives.

○ Conduct regular team meetings, performance reviews, and training sessions to build expertise and ensure continuous professional growth.

○ Encourage open communication, providing constructive feedback and guidance to help team members overcome challenges and achieve their full potential.

On-Page SEO:

○ Optimize website architecture, HTML, and CSS for search engine friendliness.

○ Ensure proper keyword research and integration across all website content.

○ Analyze search volume, competition, and user intent to select optimal keywords for targeted campaigns.

○ Optimize meta tags, headers, and internal linking structures for better indexing and visibility.

○ Optimize website structure, URLs, and internal linking to improve organic rankings.

Off-Page SEO:

○ Develop and manage link-building strategies to improve domain authority and organic rankings.

○ Build and maintain relationships with industry influencers, bloggers, and relevant websites to increase the backlink profile.

○ Monitor and disavow toxic backlinks to maintain a healthy backlink profile.

○ Monitor and analyze the impact of off-page SEO efforts on search rankings.

Technical SEO:

○ Conduct regular technical SEO audits to identify and fix issues related to crawlability, indexability, and mobile responsiveness.

○ Work closely with the engineering and product team to ensure site speed, security, and performance align with SEO best practices.

○ Implement structured data (Schema markup) and XML sitemaps for enhanced search engine understanding and website visibility in search results.

Content SEO:

○ Collaborate with the content team to create SEO-friendly content that drives organic traffic and engagement.

○ Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. Ensure content is optimized for readability, relevance, and search engines.

○ Ensure all content is optimized for target keywords, user intent, and search engine algorithms.

○ Oversee the development of content calendars, including blog posts, landing pages, and other digital assets.

Data Analytics & Reporting:

○ Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.

○ Monitor and analyze website performance using tools like Google Analytics and Search Console. Generate regular reports on key SEO/SEM metrics, such as organic traffic, keyword rankings, and conversion rates.

○ Provide regular insights and recommendations to senior management based on data-driven analysis.

○ Continuously monitor industry trends, algorithm updates, and competitor activity to keep the SEO strategy up to date.

Collaboration & Communication:

○ Work closely with cross-functional teams to align SEO strategies with broader business goals.

○ Communicate SEO strategies, progress, and results to stakeholders at all levels of the organization.