The SASE PMM will focus on positioning, messaging, and go-to-market strategies for SASE products. This role will ensure alignment with overall company objectives.
Major Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars.
Collaborate with sales and sales engineering teams to create enablement material.
Conduct market research to refine product positioning and differentiation.
Launch new products and manage lifecycle marketing campaigns.
Collaborate with demand generation teams to support their initiatives.
Act as the bridge between product, sales, marketing, and customer success teams to ensure alignment and consistent messaging across all channels.
Desired Background
3+ years of B2B product marketing experience, ideally in cybersecurity, enterprise software, or a related technical domain (SASE an advantage).
Bachelor’s degree in marketing, business, or a technical field.
Excellent storytelling and presentation skills.
Proven success in launching and positioning complex technical products to security and IT decision-makers.
Deep understanding of cybersecurity concepts, buyer personas (CISOs, CIOs, security analysts), and market trends.
Excellent written and verbal communication skills, with the ability to simplify complex ideas into clear, compelling narratives.
Experience supporting enterprise sales cycles and creating assets that drive pipeline acceleration.
Strong project management and organizational skills with the ability to manage multiple priorities.
Excellent, native-level, English.
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