THIS A FULLY ONSITE ROLE, CANDIDATE MUST RESIDE IN CHARLOTTE, NC
Essential Function
sAbility to understand complex data models and existing enterprise architectures to determine how to organize and integrate data within Salesforce Marketing Cloud and Data Cloud platforms and support business objectives
.Supports Business Analyst, Marketing Automation Managers, and Marketing business leaders through discovery, advising on level of effort and feasibility, based on requirements and business objectives
.Partner with Solution Architects and other Salesforce developers on medium-large complex tasks
.Help create and effectively communicate solution documentation
.Perform platform configurations, testing, implementation and training on Salesforce Marketing Cloud, based on user requirements and approved solution architecture. This will include, but is not limited to
:Email configurations of dynamic or rules-based conten
tCreation of staging and testing data extensions to support journey automation
sConfiguration of attribution groups, exit criteria, and scenario testing to support journey build
sPartner with Marketing teams on priorities and work as a Salesforce Marketing Cloud and Data Cloud subject matter expert, providing recommendations and executing delivery
.Partner with Marketing Automation Managers on project tasks, guiding their work and assisting with knowledge transfer and training
.Adhere to Email, Web, Push and SMS channel best practices
.Create, edit and manipulate medium to complex SQL and AMPScript
.Be able to edit existing HTML, CSS, JSON and SSJS
.Build audiences, segments, and calculated insights using complex data and logic across multiple data sets and platforms (i.e. Data Cloud)
.Collaborate with the Salesforce team to adhere to current QA and deployment processes
.Remain innovative and bring forth ideas to help drive optimization of Salesforce Marketing Cloud and Data Cloud platforms
.Possess working expertise and knowledge of the Salesforce Marketing Cloud suite including Email Studio. Mobile Studio, Social Studio, Advertising Studio, and Journey Builder
.Ability to drive architecture, solution design, and hands-on-build and testing across Salesforce Marketing Cloud and adjacent Marketing Technologies
.Ability to go deep into Weisiger and Carolina Cat current processes to fully understand the nature of the business, while identifying how and why our business goals are critical
.Proven expertise leading discoveries, gathering technical requirements, and executing a solution based on system best practices, platform limitation, and ability to sustain and support
.Establish a network of help and strong relationships across partners (business, business technology, marketing technology, data, operations, etc.) to drive priority changes as required
.Stays abreast of industry best practices and emerging Salesforce Marketing Cloud trends, understand current marketing technology capabilities in the marketplace and is able to connect current capabilities to marketing possibilities across targeting, segmentation, creative, and experience
.Other duties as assigned
. Qualificatio
ns Bachelors degree in Marketing, Business Management, Computer Science, Information Technology, etc. or equivalent work experie
nce5+ years of relevant Salesforce Marketing Cloud experience and cross-channel marketing best practi