A client with Kforce is seeking a Salesforce Marketing Cloud Developer to join their team. This is a hybrid position Monday-Wednesday in office and Thursday and Friday work from home.
Responsibilities:
* Responsible for planning, executing, and optimizing end-to-end email marketing campaigns (45%)
* Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it (15%)
* Proactively test and learn; Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders (15%)
* Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results (15%)
* Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders (10%)* Bachelor's degree in Marketing, Communications, or relevant experience accepted in lieu of degree
* Experience working in an email platform, Salesforce Marketing Cloud preferred
* Knowledge of email testing and optimization approaches
* Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction
* Proficiency in delivering results within tight deadlines in a dynamic business environment
* Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes
* Ability to self-manage time and meet expected deadlines, completing work on time within hours allocated
* Knowledge and experience with project management tools, Jira preferred
* Exceptional attention to detail and commitment to delivering high-quality work
Technical Skills:
* Solid understanding of HTML and CSS coding specific to email
* Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred
* Experience working with mobile first and responsive design email templates and strategies
* Expertise in troubleshooting code to ensure designs render appropriately across all versions
* Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred
* Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools
* Advanced proficiency in AmpScript or similar personalization language
* Understanding of SQL is a plus but not required
* Salesforce certifications are a plus but not required
* Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices