Kforce

Salesforce Marketing Cloud Developer

Orlando, FL, US

Hybrid
Full-time/Part-time
6 days ago
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Summary

A client with Kforce is seeking a Salesforce Marketing Cloud Developer to join their team. This is a hybrid position Monday-Wednesday in office and Thursday and Friday work from home. Responsibilities: * Responsible for planning, executing, and optimizing end-to-end email marketing campaigns (45%) * Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it (15%) * Proactively test and learn; Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders (15%) * Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results (15%) * Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders (10%)* Bachelor's degree in Marketing, Communications, or relevant experience accepted in lieu of degree * Experience working in an email platform, Salesforce Marketing Cloud preferred * Knowledge of email testing and optimization approaches * Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction * Proficiency in delivering results within tight deadlines in a dynamic business environment * Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes * Ability to self-manage time and meet expected deadlines, completing work on time within hours allocated * Knowledge and experience with project management tools, Jira preferred * Exceptional attention to detail and commitment to delivering high-quality work Technical Skills: * Solid understanding of HTML and CSS coding specific to email * Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred * Experience working with mobile first and responsive design email templates and strategies * Expertise in troubleshooting code to ensure designs render appropriately across all versions * Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred * Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools * Advanced proficiency in AmpScript or similar personalization language * Understanding of SQL is a plus but not required * Salesforce certifications are a plus but not required * Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices

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