Job Summary – Salesforce Marketing Cloud – Email Coder: Proficient in using features within Salesforce Marketing Cloud. Should have good working knowledge of features such as:

• Email Studio
• Content builder
• Automation studio
• Journey Builder

Years of experience needed: 4+ years of relevant experience

Technical Skills:

• Hands-on experience working on different Studios like Content Builder, Email Studio, Automation Studio, Journey Builder and Contact Builder within Salesforce Marketing Cloud.
• HTML, CSS, AMP Script and SQL.
• Able enough to build emails from scratch and also using existing templates in Content Builder.
• Good understanding of Automation Studio activities - Query Activity, Send Email Activity and Import /File transfer activities.
• Hands-on experience managing subscriber Data, creating Lists, Data Extensions.
• Thorough understanding of Journeys, Entry sources, flow-control, setting configurations.
• Build reports to analyze the behavior of customers using Intelligence Report (Datorama) and Email Studio Reporting.
• Knowledge of Email Testing - rendering testing, compatibility testing, email testing using application like Litmus.
• Knowledge on Salesforce Integration and API's is good to have.

Certifications Needed:

• Salesforce Certified Marketing Cloud Email specialist - Must have
• Salesforce Certified Marketing Cloud Admin - Good to have
• Salesforce Certified Marketing Cloud Developer - Good to have