Must Have skills:

Salesforce Data Cloud Expertise

Identity Resolution and Profile Unification

Data Ingestion and Activation

Data Modeling

Cross-Functional Collaboration

Data Quality and Compliance

Detailed Job Description

Responsible for architecting and implementing solutions within Salesforce Data Cloud, with a strong focus on identity resolution, profile unification, segmentation, and activation. Key deliverables include the Member 360 data model, identity resolution rulesets, data ingestion and activation integration patterns, and cross-functional collaboration with marketing, service, and GALE teams. Ensures high data quality, compliance, and scalability to support personalized engagement. Requires hands-on experience with Data Cloud components (data streams, identity resolution, data graphs), SFMC integration for activation use cases, and preferably experience with the Zero Copy Connector between Data Cloud and Databricks.