About Us:

Conscious Chemist is a fast-growing beauty brand dedicated to Conscious Chemist's mission, e.g., clean, science-backed, high-performance skincare. We’re looking for a data-driven Retention Manager to drive customer engagement, loyalty, and repeat purchases through strategic email and WhatsApp marketing.

Job Title: Retention Manager – Email & WhatsApp Marketing

Location: Gurgaon, Haryana

Experience: 1-3 years in CRM, retention marketing, or lifecycle marketing (preferably in D2C beauty, skincare, or wellness brands)

Employment Type: Full-time

Key Responsibilities:

• Retention Strategy: Develop and execute data-driven email & WhatsApp campaigns to drive repeat purchases, increase LTV, and reduce churn.
• Campaign Execution: Plan, create, and optimize automated flows, including welcome series, replenishment reminders, win-back campaigns, and VIP programs.
• Segmentation & Personalization: Leverage customer insights to segment audiences and deliver highly personalised content.
• A/B Testing & Optimization: Continuously test subject lines, messaging, CTAs, and content to maximize open rates, CTRs, and conversions.
• WhatsApp Automation: Build conversational, high-converting WhatsApp flows for customer engagement, feedback, and support.
• Analytics & Reporting: Monitor key performance metrics, analyze trends, and generate insights to improve retention strategies.
• Collaboration: Work closely with content, design, and product teams to ensure brand-aligned communication.
• Compliance & Best Practices: Ensure adherence to data privacy laws (GDPR, TCPA) and best practices for email & WhatsApp marketing.

Qualifications & Skills:

• 1-3 years of experience in CRM, retention, or lifecycle marketing (beauty/D2C experience is a plus).
• Hands-on experience with Klaviyo, MoEngage, WebEngage, or similar CRM tools.
• Strong understanding of WhatsApp marketing tools like Interakt, Wati, or Zoko.
• Proven ability to craft compelling, high-converting email & WhatsApp content.
• Data-driven mindset with expertise in analyzing customer behaviour and campaign performance.
• Knowledge of SMS & loyalty marketing is a plus.

Why Join Us?

• Work with a high-growth, innovative beauty brand.
• Competitive salary + performance-based incentives.
• Collaborative, fast-paced work environment.
• Opportunity to shape the brand’s retention and loyalty strategy.