Lenskart.com

Retail Sales Manager

Gurugram, HR, IN

4 months ago
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Summary

  • Sales Strategy & Execution:

○Develop and implement effective sales strategies to increase the market share of the contact lenses.

○Meet or exceed sales targets for lenses, including both prescription and non-prescription products (Clear and Color).

○Monitor the competitive landscape and adjust strategies to stay ahead of industry trends.

○Work closely with Lenskart stores to increase revenue share of Aqualens.

  • Market Expansion & Relationship Management:

○Establish and maintain strong relationships with Optoms, Store Managers, Area Operations Managers and Zonal Managers.

○Develop and execute strategies to expand the brand’s footprint in both existing and new markets.

○Monitor customer feedback and work with the marketing and customer service teams to address concerns and improve customer satisfaction.

  • Product Knowledge & Education:

○Promote and educate clients and customers about the advantages and technical aspects of the lens products.

○Provide sales training for store managers and optoms to ensure they are well-informed about product features, benefits, and applications.

○Keep abreast of the latest trends, technologies, and innovations in the contact lens industry.

  • Sales Forecasting & Reporting:

○Prepare and present sales forecasts and performance reports to upper management.

○Track and analyze sales data, market trends, and competitor activities to identify areas for improvement and new opportunities.

○Utilize CRM tools to track and report on key performance metrics, including sales volume, revenue, and customer acquisition.

  • Promotions & Marketing Support:

○Collaborate with the marketing team to develop promotional campaigns, product launches, and marketing collateral.

○Assist in the execution of trade shows, industry events, and other promotional activities to increase product awareness and drive sales.

○Support the sales team with necessary materials and resources to drive successful sales initiatives.

  • Operational Efficiency:

○Work closely with logistics and supply chain teams to ensure timely product deliveries and inventory management.

○Monitor sales order processes to ensure accuracy and customer satisfaction.

○Identify and address any operational inefficiencies that may affect sales or customer experience.

Minimum Qualifications

  • Education:

○Bachelor's degree in Business, Sales, Marketing, Optometry, or a related field (preferred).

○Relevant experience in the optical or lens industry may be considered in lieu of a formal degree.

  • Experience:

○Minimum of 3-5 years of experience in a sales management role, preferably in the lens, optical, or healthcare industry.

○Proven track record of exceeding sales targets, managing relationships, and growing market share.

  • Skills:

○Strong knowledge of lens products, optical technologies, and industry trends.

○Excellent communication and negotiation skills, with the ability to influence and build long-term partnerships.

○Ability to analyze sales data and develop actionable insights.

○Proficient in CRM software, Microsoft Office Suite, and sales reporting tools.

  • Other:

○Self-motivated and able to work independently in a fast-paced, results-driven environment.

○Flexibility to travel as required.

Why Join Us?

  • Competitive salary and performance-based incentives.
  • Opportunities for growth within a leading lens brand.
  • A collaborative work environment with a strong emphasis on innovation.

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