ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle. We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.

Key Responsibilities

• Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services
• Develop and continuously improve the ClinicMind branding and lead-generation process
• Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities
• Build a marketing team, including
• brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators
• Data-driven individual team member performance improvement
• SOP and continuous member training
• Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for
• Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,
• Marketing KPI implementation and reporting, forecasting, and budgeting
• Analyze market trends and competitor activities to
• refine marketing strategy and implementation
• identify new market opportunities
• Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.
  

Requirements

• 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines
• Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.
• A STEM undergraduate degree. MBA in Marketing or Healthcare.
  
  

Must Have

• High comfort level working on Eastern Time Zone/US Shift
• Good internet access at home at least 25 MBPS
• Mobile Hotspot
• Laptop/Desktop of at least 16 GB