Regional Manager - Sales (LATAM)

Bogota, Colombia

The role of Regional Sales Manager will be part of the International Business team (America) within the Global Commercial Organization. The incumbent will be responsible for managing the sales function for the region and provide support to the leadership team and stakeholders in continuous development, working with operational activities related to the demand analysis for Motorcycles and Non- Motorcycle verticals (Apparel, GMA), ensure guarantee of minimum stock (availability at distributors), competitiveness analysis of products, allocation control and support to new distributor development, including Action Plans and legal notifications if required.

Responsibilities:

• Ensure the achievement of the goals for wholesales and retail, profitability and growth of the region for motorcycle and non motorcycle business
• Provide data for all reports as needed including the Sales Funnel metrics
• Management and generation of leads
• Motorcycles demand analysis, forecast, stock and orders control
• Work with the marketing team to ensure effective implementation of marketing plans for the region
• Sales Incentives proposition including cooperated marketing and sales activations
• Ensure proper credit limit (floorplan) for a healthy operations
• Establish a healthy and long term relationship with our distributor partners
• Continuous improvement of customer satisfaction
• Notification of the deviations of the distributors according to the rules and procedures established by the agreement
• Business consulting and negotiation of the action plans for the region
• Continuous capability development by developing, leading and motivating sales teams with training (brand history, sales and product knowledge) and results seeking, systematically on a continuous basis

Experience/ Qualifications:

• Bachelor’s degree (Full Time) - Sales, Marketing or related streams
• Masters in Business Administration (MBA) - Marketing / Advertising / Communications
• 6+ years experience
• Prior experience of running regional sales areas in the automotive industry - motorcycle
• Good understanding of our target audiences and the insightful triggers & barriers that govern their usage/purchase behaviour

Royal Enfield - About Us

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.

Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.

Read more about us: www.royalenfield.com

Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/

What will it be like working for us?

Headquartered in India, Royal Enfield is a multi-geography, multicultural organization that spans across 65 countries in the world. The global leader in the middleweight motorcycle segment (250 750cc), the team at Royal Enfield has been growing consistently, competitively and profitably over a decade now, actively chasing its aim to be a global premium brand from India.

At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.

To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.