-Field team management – Coordinate, supervise, and motivate merchandisers and promoters to ensure the achievement of business objectives.

-Performance monitoring – Analyze KPIs, sales, store coverage, and other metrics to assess the effectiveness of activities.

-Training and development – Provide coaching and continuous support to improve the team's skills, ensuring a high execution standard.

-Supervision of promotional and merchandising activities – Ensure that promotional materials and product displays comply with company guidelines.

-Market and competition analysis – Gather field insights to provide strategic input to management.

-Reporting and data analysis – Prepare reports on field force activities, highlighting trends, issues, and improvement opportunities.

-Resource and budget management – Ensure the efficient use of allocated resources to optimize field results.

-Compliance with company policies – Ensure that the team operates in accordance with company procedures and industry regulations.