REGIONAL DATABASE MARKETING MANAGER Duties and Responsibilities: * Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers. * Executes all aspects of data related activities and administers the production of direct mail and player lists. * Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests. * Evaluates effectiveness of database marketing efforts and makes recommendations. * Assists in the development and execution of effective prospect and retention marketing programs for the property. * Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects. * Accurately tracks redemptions of all database marketing programs. * Produces timely analysis reports to determine profitability of database marketing programs. * Adheres to all regulatory, company and department policies and procedures. * Responsible for assisting in developing in accordance with established policies, procedures and controls. * Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment. * Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue. * Researches competitor's usage of technology, as well as new technologies that may be of interest to the casino. * Develop queries and procedures to extract and communicate required information. * Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc. * Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business. * Develop, provide and utilize data driven decisions and efficient data extraction. * Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies. * Analyzes patron and group trends and provides monthly reports. * Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary. * Adjust Complimentaries and/or points in player accounts. * Shared service position to assist other Rivers Casino brand properties. * All other duties as assigned. * Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino - Des Plaines ICS. Job Requirements: * Four (4) or more years' relevant work experience * Bachelor's degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred * Casino experienced preferred * Must have advanced MS Excel, Access, Word and PowerPoint skills * Experience with Tableau or other data visualization tools * Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server * Ability to create, analyze and interpret financial reports and marketing analysis reports * Excellent project management, organizational skills, superior verbal, written and interpersonal communication skills * Knowledge of applicable law, regulations, rules, procedures and administration preferred * Ability to quickly evaluate alternatives and decide on a plan of action * Ability to successfully fulfill the pre-employment process * Ability to work flexible shifts and days of the week including holidays * Ability to obtain and maintain all necessary licensing * Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing * Perks that Work! * Medical, Dental, Vision, and Life Insurance * 401K - 4% match to 5% Team Member Contribution * $1 Daily Meals * Earn up to 18 Days of Paid Time Off Your First Year * Free Shuttle from Rosemont's Blue Line Station * Free Parking On-Site * Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren * Tuition Reimbursement * Fitness/Gym Reimbursement * Community Volunteer Opportunities * Leadership Training & Career Advancement Programs * Team Member Exclusive Discounts