We are seeking a dynamic and results-driven Regional Chain Sales Manager to lead and drive sales growth across the WEST Region for the MJUS portfolio. This role is responsible for managing and expanding relationships with key regional chains, national accounts, and distributors, ensuring that our portfolio of products are successfully represented in the marketplace. The ideal candidate will possess a deep understanding of the spirits industry, excellent negotiation skills, and a proven track record in managing customers and distributors.
This position requires 40-50% travel across the West Region.
Principal Duties and Responsibilities:
Sales Leadership: Drive and execute sales strategies for the West Region, ensuring volume targets and growth objectives are met for all regional chain accounts
Account Management: Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming
National Account: Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance
Collaboration: Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches
Distributor Engagement: Managing the day-to-day activities for all chain business working closely with distributor Vice Presidents, Account Executives, and Trade development managers. Oversee merchandising, and promotional strategies to maximize brand presence and sales in all assigned chain accounts
Training & Development: Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution
Reporting & Analysis: Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders
Budget Management: Manage and monitor budget and resource allocation for all trade marketing activities within the region
Brand Advocacy: Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand's values, vision, and product offerings
Requirements
Bachelor's Degree is required, MBA a plus
Minimum of 5 years' experience in beverage alcohol and a minimum 3 years' selling to National or Regional Account customers
Willingness to learn selling the Jägermeister way
Proven track record of successful sales, goal attainment, programming, and partnerships in on premise Accounts
Skillful in working across teams internally and externally
Demonstrated budget and sales management skills
Understanding of digital marketing, social media platforms and marketing plans
Managed third party agency relationships and maximize customer spend
Must have a valid driver's license and own vehicle to travel
Thorough knowledge of state and federal laws and industry guidelines governing your activities. Familiarity with Distilled Spirits Counsel of the U.S. ("DISCUS") Code of Responsible Practices and beverage alcohol laws and regulations a plus
Excellent computer skills across Microsoft Office and internal data systems
Proficiency in sales analytics tools (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems)
Excellent time management and administrative skills