Public Relations Manager

Glendale, CA(On-site)

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Job Overview

We are seeking a strategic and creative Public Relations professional to drive brand visibility and reputation management in the U.S. market, targeting Gen Z, collectors, and pop culture enthusiasts. You will design and execute integrated PR campaigns, craft compelling narratives (press releases, thought leadership articles, social media content), and build strong relationships with journalists, influencers, and industry stakeholders.

What You Will Achieve

Strategic Storytelling:

• Execute PR strategies highlighting POP MART’s collaborations, product launches, and cultural impact to enhance brand image and media visibility.
• Draft and write press releases, speeches, social media content, and other communication materials.

Community & Influencer Engagement:

• Maintain media relationships and liaise with journalists, bloggers, Key Opinion Leaders, and other stakeholders.
• Plan and manage fan events, brand campaigns, press conferences, and crisis communication responses.
• Cross-Cultural Collaboration.

Cross-Cultural Collaboration:

• Monitor and analyze media coverage, public sentiment trends, and generate actionable reports.

What You Will Need

• 8-12 years of PR/communications experience in fashion toys, fashion, or entertainment industries.
• A bachelor's degree in public relations, or a related field
• Strong media network with outlets and niche pop culture blogs. Crafting and pitching stories to media outlets
• Exceptional written and verbal communication skills.
• Strong project management skills and experience in cross-functional collaboration.
• Passion for trendy toys and understanding of Gen Z/collector psychology is a big plus.

What We Offer

• Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: we work with you to advance your career through short-term assignments, and new experiences, etc.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.