Ruff Communications: Public Relations and Marketing

About Ruff Communications:

Ruff Communications is a boutique beauty, health, and wellness public relations agency, founded by Jennifer Ruff in 1998. With a focus on building personal, long-lasting relationships, Ruff Communications has earned a reputation for helping clients achieve success through consistent media engagement and trust-building. We are committed to the growth and visibility of our clients and pride ourselves on delivering tailored PR strategies that make an impact.

About the Role:

We are seeking a full-time Account Coordinator to join our team at our Upper East Side, Manhattan location. This role requires on-site presence five days per week. The ideal candidate will be a proactive, detail-oriented PR professional with a genuine passion for beauty, health, and wellness. As Account Coordinator, you'll manage the day-to-day execution of client campaigns, facilitate media relations, and work collaboratively with both internal teams and clients to meet goals. This position requires exceptional communication and interpersonal skills, established media relationships, and the ability to juggle multiple projects simultaneously in a fast-paced environment.

Responsibilities:

·      Track media placements; update internal media trackers and share coverage with clients

·      Compile weekly earned media and influencer coverage reports; assess performance and strategy effectiveness

·      Research and identify relevant media targets and trends to support client strategies and differentiate from competitors

·      Conduct targeted media outreach for product launches and distribute press materials to secure earned coverage

·      Build and maintain strong relationships with beauty editors and influencers

·      Coordinate and execute media events, including desk-sides and one-on-one appointments

·      Manage PR sample distribution, ensuring timely and accurate delivery of products

·      Oversee logistics for mailings, seeding campaigns, and press/influencer events

·      Maintain the Ruff Comm master calendar and coordinate with internal teams across creative, marketing, and sales

·      Conduct competitive research and provide insights upon request

·      Support new business development through proposal prep and meeting participation

Qualifications:

·      Bachelor's degree in Communications, Public Relations, Marketing, or related field

·      1-2 years of public relations experience, ideally in the beauty, health or wellness industries

·      Strong written and verbal communication skills with attention to detail

·      Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines

·      Ability to work independently and collaboratively in a fast-paced environment

·      Familiarity with key social media platforms and digital marketing strategies

·      Proficiency in Microsoft Office Suite, Google Sheets and basic of PR tools (Cision, Muckrack)

·      Bonus: Proficiency in Canva and ability to design graphics for client campaigns.

The expected salary range for this role is $45,000-$50,000. Final salary determination depends on various considerations.