Reports to: Director of Digital Marketing Job Summary: We are seeking an experienced Programmatic Advertising Manager to lead our programmatic advertising efforts. The successful candidate will have a strong background in programmatic advertising, including experience with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges. The Programmatic Advertising Manager will be responsible for developing and executing programmatic advertising campaigns across display, video, mobile, and social media platforms. Responsibilities: Develop and execute programmatic advertising campaigns across multiple platforms Manage and optimize campaigns to meet client objectives and KPIs Work closely with sales and account management teams to understand client needs and develop customized programmatic solutions Collaborate with data and analytics teams to analyze campaign performance and inform optimization decisions Stay up-to-date with industry trends and emerging technologies in programmatic advertising Manage and optimize ad spend to ensure efficient use of budget Work with cross-functional teams to ensure seamless campaign execution Provide regular reporting and insights to clients and internal stakeholders Requirements: 3+ years of experience in programmatic advertising Strong understanding of programmatic advertising technologies, including DSPs, SSPs, and ad exchanges Experience with programmatic advertising platforms such as Google Marketing Platform, Amazon DSP, or The Trade Desk Strong analytical and problem-solving skills Excellent communication and project management skills Ability to work in a fast-paced environment and prioritize multiple tasks Strong attention to detail and organizational skills Bachelor's degree in Marketing, Advertising, or related field Nice to Have: Experience with data management platforms (DMPs) and customer data platforms (CDPs) Knowledge of SQL and data analysis tools such as Excel, Tableau, or Power BI Experience with machine learning and artificial intelligence in programmatic advertising Certification in programmatic advertising (e.g. Google Marketing Platform Certification) Salary range : Rs 40,000 to 70,000 Job Type: Full-time Pay: ₹40,000.00 - ₹70,000.00 per month Schedule: Day shift Experience: Programmatic advertising: 3 years (Preferred) Work Location: In person