CMI Media Group is looking to bring on some bright new stars to help shape the future of healthcare media buying. We help brands reach patients, caregivers and healthcare professionals with the right message to assist them along their journey at the right time. Are you data driven? Do you like automation and emerging media? Come join our team!
As the Supervisor, Programmatic Media Buying, you will be the day to day account lead on assigned Programmatic Media Buying accounts. You will work closely with your assigned team of Analysts as well as SEM, Media, Ad Ops, Social, Analytics, and other account teams to ensure campaigns are fully integrated and client goals are met and exceeded.
RESPONSIBILITIES:
Oversee the development of Programmatic strategies and analysis for assigned clients
Work closely with the team to ensure campaigns are meeting or exceeding delivery and performance goals
In partnership with team lead, spearhead innovative Display, Video, Connected TV, and Audio media proposals which achieve client objectives and drive campaign performance
Lead client strategy and reporting calls
Build, maintain and grow client, Programmatic vendor, and partner agency relationships
Manage workflow of junior team members to ensure client deliverables meet deadlines
Develop a deep understanding of the pharmaceutical market and how Programmatic plays a role in achieving brand goals
Work with department leads to build out, improve, and evolve Programmatic processes, capabilities and deliverables
Analyze data in order to make optimization recommendations to be implemented by junior team members
Work closely with partner agencies to align on strategy and optimizations
Mentor and teach junior team members best practices to Programmatic media buying
Ability to manage campaign pacing and optimization when needed, using DSPs such as Trade Desk, PulsePoint, AdMission (internal tool), and others
Analyze performance data and implement optimizations to increase ROI of campaigns
Partner with analytics and media teams to develop KPIs and measurement plans
Stay abreast of new Programmatic platforms, trends and best practices through research and/or industry events and conferences
Actively contribute to thought leadership pieces addressing updates that could impact CMI and our clients
Identify opportunities for Programmatic, Media, Ad Ops, SEM, SEO and Social Media integration and/or collaboration
Drive improvements to CMI’s technology stack and to the operational effectiveness of the entire Programmatic team
Lead development and onboarding for new hires and direct reports.
REQUIREMENTS:
4+ years experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.
Strong digital media background and project management skills
Trade Desk, DV360, or other DSP certification a plus
Video, Connected TV, or Audio experience a plus
Outstanding analytical and problem-solving skills
Strong written, verbal, and presentation skills
Solid knowledge of Programmatic buying platforms such as the Trade Desk, Google DV360, or others
Experience in the healthcare vertical a plus
Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
Strong quantitative analysis skills
Strong presentation, coaching / mentoring, and communication skills
Ability to make recommendations of statistically significant data sets
Utilizes industry knowledge and experience
Strong business and leadership skills
Passion for working in a fast-growing healthcare media agency