About The Role

This role is designed for a highly adaptable, self-starter who is excited about managing and executing marketing campaigns from A to Z. You'll play a key role in driving Uber AI Solution's marketing efforts, working across multiple marketing channels and projects to create impactful campaigns that align with business goals and drive growth. As a Marketing & Sales Enablement Program Manager, you will collaborate closely with cross-functional teams including sales, product, and customer success to ensure the alignment of all initiatives with broader business objectives.

In this cross-functional role, you'll take ownership of the end-to-end execution of marketing campaigns, events, content, and outreach programs aimed at enhancing our brand visibility and generating high-quality leads. This is an exciting opportunity for someone who thrives in a fast-paced, collaborative environment, and is passionate about driving measurable results.

---- What You will Do ----

• Campaign Management:
• Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and events to drive awareness, lead generation, and engagement.
• Oversee marketing initiatives from concept through execution across various channels, including digital, social, email, events, and more.
• Create detailed project timelines, track progress, and ensure campaigns meet deadlines and are delivered on budget.
• Content Strategy & Creation:
• Develop content strategies that align with business objectives and target audience needs.
• Drive the creation and delivery of high-quality content for various formats such as blog posts, social media updates, case studies, white papers, webinars, and email campaigns.
• Cross-Functional Collaboration:
• Work closely with the sales, product, and customer success teams to ensure alignment on messaging, lead generation efforts, and go-to-market strategies.
• Act as the primary point of contact for all marketing-related initiatives, coordinating efforts across different departments to ensure smooth project execution and alignment on business objectives.
• Digital & Social Media Marketing:
• Manage and optimize digital marketing efforts, including SEO and social media.
• Develop social media strategies that build brand awareness and engage the AI/ML and tech communities.
• Analyze performance metrics to continually optimize campaigns and tactics.
• Event Planning & Execution:
• Coordinate and manage online and offline events, such as webinars, industry conferences, AI meetups, and user groups, to engage potential customers and promote Uber's capabilities.
• Ensure post-event follow-ups and lead nurturing to convert engagement into opportunities.
• Handle all event logistics, from planning and speaker coordination to attendee engagement and post-event follow-up to ensure lead nurturing.
• Lead Generation & Nurturing:
• Develop strategies to convert prospects into qualified leads and move them through the funnel.
• Collaborate with the sales team to develop nurturing programs that engage leads and move them closer to becoming customers.
• Analytics & Reporting:
• Measure and analyze campaign performance, website traffic, and customer engagement to track ROI and adjust strategies accordingly.
• Provide regular reporting to senior leadership on campaign performance and business impact.
• Customer & Market Insights:
• Research and understand customer pain points, industry trends, and competitor activities to inform marketing strategies and tactics.
• Work with the sales team to capture insights from prospects and customers to continuously refine messaging and strategies.
  
  

What You Will Need

• 5+ years of experience in B2B marketing
• Experience managing end-to-end marketing campaigns and cross-functional teams is a must.
• Strong project management and organizational skills with the ability to juggle multiple campaigns simultaneously.
• Strong writing and communication skills to develop content for various channels and collaborate with stakeholders.
• Experience in digital marketing, social media strategy, and SEO/SEM
• Bachelor's degree in Marketing, Business, or a related field
  
  

Preferred Qualifications

• 5+ years of experience in B2B AI/tech marketing
• Proficient in marketing automation tools, CRM systems, and analytics platforms
• Familiarity with AI/ML, data science, and technology industries is a plus
• Master's degree in Marketing, Business, or a related field