Purpose of The Role

The Program and Community Manager is a dynamic role whose work across multiple programs and initiatives. This position is responsible for ensuring the smooth operation of programs—from admissions through curriculum delivery (i.e., teaching operations)—while also actively engaging with learners at both the individual and community levels, as as well as supporting learners’ development and needs in collaboration with the Program Cluster (e.g., Program Director, Instructors, Mentors, Guest/Featured Speakers).

This role involves working closely with the Program Director(s), the Program and Community Manager plays a key role in delivering a consistent and high-quality learning experience across GUIDE and its strategic or affiliated partners’ programs and initiatives.

This role demands high accountability and ownership in curating and supporting the learning journey from the learner’s perspective, taking into account the varied learning trajectories and phases across GUIDE’s education and venture development offerings.

Collaboration with both the Marketing and Program Teams is essential for success. The Program and Community Manager serves as both an advocate for knowledge-seeking entrepreneurs and executives and a brand custodian—ensuring that all external-facing experiences, content, and support are aligned, up-to-date, and engaging.

By working closely with the Program Director and Marketing Lead, this role also contributes to the development and execution of GUIDE’s marketing and admissions strategies, supporting the organization’s broader mission of ecosystem-building and innovation growth.

Key Responsibilities

Key Responsibility 1: To demonstrate successful planning and implementation across available programs that will result in enrolments and transformative experiences for all.

• Track and monitor the effectiveness of marketing to admission conversion via reporting on a bi-weekly basis, with supporting data analysis provided by the Marketing Team
• Works closely with the Marketing team and Program Director by giving feedback on lead quality, sharing insights from potential learners, and providing ample prompts/ alerts with regard to upcoming events/ webinars, or other GUIDE-related initiatives aimed at synergizing in driving admission numbers
• Working closely with the Program Director to prepare necessary teaching tools, materials, and logistical setup to facilitate the teaching and learning process 
• Wears the hat of a community manager in the community management system with regular posting to drive valuable community engagement and activities to maintain platform activity
• Resolves technical and logistical challenges faced by the community within and outside of the community management system 
• Track and monitor the engagements (attendance) and interactions of the learners qualitatively and quantitatively via reporting on a bi-weekly basis to the Program Director and implement strategies to understand and engage with low-activity learners

Key Responsibility 3: Collaborating with the Program Cluster to support of learning facilitation and program success 

• Provide teaching assistance and logistical support to knowledge contributors (i.e. instructors, mentors, guest speakers) during program delivery.
• Provide guidance and follow up with all members of the Program Cluster to ensure adherence to GUIDE’s program service standards across initiatives.
• Manage external contributors (e.g. non-GUIDE instructors and mentors) to ensure their knowledge-sharing experience is smooth, supported, and aligned with program expectations.

Key Responsibility 3: Ensure admissions processes are professionally and systemically run with an accurate reporting structure as part of the program reporting and monitoring procedures

• Follows the GUIDE admissions process and ensure relevant documentation and learner contracts are delivered successfully.
• Ensure that the GUIDE admissions and learner’s recruitment processes are customer-focused and designed to make enrollment as meaningful as possible to understand development needs, and program-learner-fit. 
• Ensure KPI reporting is accurately carried out so that school recruitment progress can be effectively communicated within GUIDE.

Key Responsibility 4: To ensure that the team and all stakeholders are aware of the importance of admission numbers, active learner recruitment, career progression opportunities, and business growth continuity

• Ensures the GUIDE and relevant Program Cluster engage in active learner recruitment activity to meet and exceed recruitment targets with a clear process and timely response times/contact points in place.
• Attends and represents GUIDE at appropriate learner recruitment opportunities and outreach events as required.
• Manages the use of the CRM to ensure robust recruitment data collection and high customer follow-up levels.
• Maintains relevant relationships (with other key personnel) with feeder organizations, VCs, businesses, government agencies, international markets, and other organisations providing marketing and materials related to learner recruitment support as required.
• Provides relevant and effective learner support as needed in programs after enrolment
• Develops strong internal relationships with other GUIDE staff to carry out marketing and learner recruitment activities effectively.
• Ensures that any current learner concerns and/or issues received through the admissions channel are addressed immediately or escalated to the Program Director and Chief Program Officer. Thus, a thorough follow through until it is resolved, contributed, and include as an update ASAP. 

Skills, Qualifications and Experience

• Experience: At least 3 - 5 years of working experience (Not more than 7 years of working experience)
• Organisation skills: Well-organised and able to prioritise tasks.
• Excellent skills in Customer Experience. Demonstrable experience in the commercial “service” sector (preferably in the education industry or entrepreneurial development space, equipped with a functional skill set around recruitment, enrolment, customer onboarding, and retention fields).
• Communication skills: Articulate, communicative, and able to present information concisely and professionally in representing the organization and its partners in both written and verbal form
• Analytical skills: Strong data management, analytical skills, attention to detail, and proficiency in technology for accurately organising, analysing admissions data, generating reports, and ensuring compliance with data regulations. Experienced in using spreadsheets and managing a CRM system.
• Passionate about community building. Demonstrable experience in the community-building space where learning and development are core in the operations.
• Experience designing and developing campaigns and outreach strategies to drive brand exposure, market presence and engage with target audiences. 
• Leadership skills: Ability to manage self and a team effectively and work in cross-functional teams. Ability to negotiate, persuade and motivate others internally and externally.
• Entrepreneurial skills: Ability to initiate and capitalize on opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales and are creative around resource usage for maximum efficiency.
• Motivated self- starter, with a level of maturity to drive tactical campaigns, admissions processes, and manage community independently.
• Proficient in using technology and digital productivity tools 

1. Communication: WhatsApp Community, Slack or Lark 
2. Documentation: Google Suite, MS Suite 
3. Creative: Canva 

• Academic qualifications are not necessary if the candidate can demonstrate the required skills. However, if not, a Bachelor’s degree in a relevant field is required, and a Master’s degree is preferred.
• Able to speak Bahasa Malaysia 

Line Management:

The Program and Community Manager will report directly to the Program Director and Chief Program Officer.

Key benefits

• A culture of empowerment, engagement and trust, where all staff contributions are recognised and valued.
• A passionate and motivated team of industry professionals who put learners at the heart of decision-making.
• An embedded platform commitment to professional development and a commitment to serving others.
• A peer network of like-minded teaching colleagues and support from non-academic staff. 
• Access to expertise, best practice sharing and learning opportunities across countries and cultures. 
• A commitment to employee well-being. 

We also offer:

• Competitive salary and medical outpatient benefits
• Fee discount and complimentary access to relevant GUIDE programs for career development
• Career growth track within the Program Team as a Program Director (Managerial to Director Level)

Company Profile 

GUIDE is an independent venture support and development entity affiliated with Gobi Partners, focused on designing and delivering impactful capacity-building programs for startups and innovation ecosystems across Asia. Known for its proprietary curriculum, methodology and nurturing approach, GUIDE specializes in venture education, founder training, and capital access strategies. As of 2024, GUIDE has incubated and accelerated 280 and 100 startups, respectively across the region, including co-organising large regional competitions with experience hosting more than 11,000 startups to date.

Through curated bootcamps, investment readiness labs, and regional exposure platforms, GUIDE connects early-stage talent with growth-stage opportunities. Backed by a diverse network across venture capital, innovation, economic development, and impact sectors, GUIDE collaborates with institutional clients, including intergovernmental bodies, government agencies, universities, and investment firms.

At its core, GUIDE believes in the power of development, collaboration, and transformation—driven by shared knowledge and a commitment to strengthening Asia’s innovation and entrepreneurial landscape.