A publicly traded Fintech customer is seeking a Product Marketing Manager for their Retail Tech division based in Folsom, CA. The PMM will play a critical part in defining go-to-market strategies, creating positioning and messaging for enterprise clients, and leading campaigns and event marketing — all while working closely with their global product, marketing, and sales teams.

This is a full-time hybrid role, with approx. 80% focused on core product marketing activities and 20% on events and field marketing.

Responsibilities

• Develop compelling product positioning and messaging to articulate the solutions' value to enterprise and large retail customers.
• Adapt content and communication strategies for different segments, focusing on customer pain points and unique solutions.
• Create high-impact materials for potential customers, including presentations, case studies, and white papers.
• Develop new content for the development partner program, channel programs, and upcoming product launches.
• Define and execute GTM strategies for new products and features.
• Drive product launches, ensuring alignment with the corporate objectives and customer needs.
• Oversee email campaigns targeting potential customers, leveraging analytics to optimize performance.
• Collaborate with the global marketing team on event strategies, including shows, channel support, and on-ground presence.
• Work closely with sales, product, and marketing teams to ensure seamless collaboration and alignment.
• Serve as the on-ground driver for the integration and customer engagement strategies.
• Conduct market research to understand customer needs, market trends, and competitive dynamics.
• Translate insights into actionable recommendations for product development and marketing strategies.

Qualifications

• 3+ years of experience in Product Marketing or related roles, preferably in the SaaS and/or retail technology sector.
• Proven expertise in developing B2B marketing strategies for enterprise/large customers.
• Strong understanding of SaaS product ecosystems and retail technology trends.
• Exceptional writing, communication, and presentation skills.
• Experience in launching and managing email campaigns, product launches, and GTM strategies.
• Ability to manage cross-functional teams and thrive in a fast-paced, dynamic environment.
• Familiarity with Point-Of-Sale Solutions or similar retail technology solutions.
• Hands-on experience working with channel programs and partner development.
• Demonstrated success in integrating and scaling acquired companies or technologies.