Product Marketing Manager

Position Overview

The Product Marketing Manager is responsible for leading the development and execution of marketing strategies that drive product adoption and revenue growth. This role will focus on integrated and consumer marketing initiatives while fostering cross-functional collaboration to enhance the overall customer experience. This is a 7-month, 40 hours per week contract role.

Key Responsibilities

• Develop the strategy for how marketing uses new and emerging channels for bespoke campaigns and as part of larger 360 marketing efforts.
• Proactively engage with marketing and product stakeholders to identify relevant cultural moments that product proof points can pay off, and develop integrated marketing plans to capture demand.
• Develop campaign playbook to drive consistency across our channels, including learning agendas, strategic and creative principles, and working processes with marketing stakeholders.
• Manage agency partnerships that lead to big creative ideas and deliver creative assets, ensuring sufficient work-back plans for internal reviews, localization, and trafficking.
• Traffic all creative, mitigating issues, so campaigns launch on time and on strategy; Support large channel updates that ensure our channels are on brand.
• Work with engineering teams to unlock custom product solutions that make campaigns more delightful for users.
• Own channel reporting and internal comms to socialize performance against goals.
  
  

Qualifications

• 7+ years of experience in managing and executing consumer marketing campaigns through a diverse channel/media mix that delivers measurable brand and product results.
• Understanding of consumers, with demonstrated experience using research and data to drive actionable insights to develop marketing strategies and plans.
• Demonstrated experience working with media and creative agencies.
• Experience in leading and communication with demonstrated talent at building collaborative partnerships with marketing and product partners.
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our program seamlessly, and to the highest impact.
• Experience in consumer technology category
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

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Donna Ruch - Senior Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 05/19/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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