Product Marketing Lead – HR Tech/SaaS

About Us

We’re shaking up the HR Tech/SaaS game! Expertia AI is making hiring real time with the power of AI and analytics, and we need a product marketing maverick to take us to the next level. If you love rolling up your sleeves, hacking growth, and making an impact—keep reading.

Role Overview

We are looking for a Product Marketing Lead to drive go-to-market strategies, customer adoption, and revenue growth through a PLG-first approach. You will work closely with Product, Sales, Growth, and the tech teams to position Expertia AI effectively, craft compelling narratives, and optimize user journeys for self-serve adoption and expansion.

Key Responsibilities

• Develop and execute go-to-market (GTM) strategies for new AI-powered product features and enhancements.
• Own and refine messaging, positioning, and competitive differentiation to establish Expertia AI as a leader in AI-driven HRTech.
• Work closely with the Product & leadership team to translate technical innovations into customer-centric benefits and compelling use cases.
• Build and optimize self-serve onboarding experiences to enhance AI-driven user adoption and activation.
• Drive product-led growth experiments to improve conversion, expansion, and retention in the AI-powered HRTech landscape.
• Partner with Sales & Customer Success teams to enable them with sales assets, playbooks, and value-driven messaging.
• Conduct market research and competitive analysis to stay ahead of AI trends in HRTech and evolving customer needs.
• Develop and execute thought leadership and content strategies that position Expertia AI as an industry authority in AI-driven hiring.
• Get the product featured on all top platforms and build recognitions via it. (eg G2, Product hunt, Reddit etc)
  
  

Qualifications & Skills

• 7+ years of experience in Product Marketing within SaaS and HRTech industries, ideally with AI-driven solutions.
• Strong understanding of Product-Led Growth (PLG) strategies and SaaS user behavior.
• Proven track record of successful go-to-market launches and AI-powered product adoption strategies.
• Experience in customer journey mapping and optimizing self-serve models.
• Excellent storytelling and content creation skills (blogs, whitepapers, case studies, and webinars).
• Strong analytical mindset with the ability to measure and optimize key product marketing KPIs.
• Ability to work cross-functionally with Product, AI, Growth, Sales, and Customer Success teams.
• Exceptional communication and presentation skills.
  
  

Why Join Expertia AI?

• Opportunity to shape the product marketing function in a high-growth AI-powered HRTech company.
• Work in a dynamic and collaborative environment focused on AI innovation and impact.
• Competitive salary, benefits, and remote-friendly work culture.
• Be at the forefront of transforming hiring and workforce planning with AI.
  
  

If you are passionate about AI-driven talent intelligence, product adoption, and compelling storytelling, we'd love to hear from you!