该职位来源于猎聘 职责描述：

• Define the market: monitor macro economy, track the market trend, and conduct SWOT, PEST and five forces analysis on the industry and business level; define the market through proper segmentation and targeting, and assess the market size and potential; understand existing markets and develop new markets across all the products & businesses, with the ultimate goal of uncovering opportunities for creating product enhancements as well as new products.
• Assess the customer value: assess the customer value perception through direct interface with the customers and key players along the industry value chain
• Market Segment Analysis: study the target segment to understand the customer needs, competitive landscape, and market forces - with the ultimate goal of uncovering opportunities for product enhancements as well as new products.
• Inbound marketing: champion the activities of communicating the product benefits, features and target markets to the internal teams such as sales, marketing, support and executives to get buy-ins and to create excitement around the product.
• Product definition and design: prepare the product statement, specifying what kind of job a product needs to achieve, which usually includes information on target market and customer, closest competitive option, product form, detailed description of product features and benefits, unique selling proposition, FFU-- covering the whole spectrum of user experience, system and performance requirements, sales and support requirements, etc.
• Product Development Management: drive product development activities by coordinating cross-functional teams including engineering, QA, user interface design, marketing, sales and support to develop and launch the product on-time and on-budget. This includes securing resources, creating project timelines, tracking progress against timeline, identifying critical paths, getting additional resources when needed, and communicating status to the executive team.
• Product Life Cycle Management: manage a product as it goes through its life cycle from introduction to growth to maturity, and eventually to decline, which includes tasks such as product positioning, pricing, channel, and promotion, product portfolio management, people development, competitive strategy, making build/buy/partner decisions, and identifying and developing partnerships. EHS：
• Follow the entity EHS rules, and comply with local governmental EHS laws and regulations to avoid fines and law violations.
• Make sure EHS, as a company culture, is integrated into each communication materials activities (e.g. when holding an exhibition should refuse waste and uses recycle materials as much as possible). 任职要求： Typical Education Level教育背景： B.S. or B.S. in engineering required Relevant experience, knowledge and skills相关经验、知识和技能
• Broadly knowledgeable about plaster board or equivalent products, technology, and construction industry value chain.
• Previous experience in marketing and/or business development and/or product management in industrial market.
  
  

Preferred personal characteristics 个性特点：

• Emergent leadership: able to step in and lead and step back and stop leading and let someone else take the lead when required.
• Think strategically and can articulate what you are, and are not trying to do.
• Make wise business decisions despite ambiguity.
• Seek to understand root causes and get beyond treating symptoms.
• Re-conceptualize issues to discover practical solutions to hard problems.
• Exhibit bias-to-action and avoid analysis paralysis.
• Challenge prevailing assumptions when warranted and suggest better approaches.
• Concise and articulate in speech and writing.
• Minimize complexity and simply.
• Learn rapidly and eagerly with the ability to pull together disparate bits of information.
• Willing to help colleagues.
• Adaptable.
• Take ownership.