Kforce has a client in San Francisco, CA that is seeking a Product Manager - A/B Testing. Overview: The Product Manager will conceptualize, design, and deliver digital A/B testing strategies designed to improve site performance and the relevancy of our on-site experience to customers. This person will define both the long-term roadmap and manage day to day strategy and execution of our A/B testing efforts with significant opportunities to drive positive KPI growth. Candidates should be able to evaluate customer experience through data utilization and evaluate certain features through experimentation. Responsibilities: * Lead the definition, prioritization and scoping of test experiences for engineering team * Craft business requirements and user stories and to support our testing engineering teams through solution design, development, QA, and implementation phases of delivery * Ensure each test idea has a business opportunity driven by data, a clear audience definition, measurable KPIs, an execution plan, and stakeholder buy in * Work with your Product Analytics partner to define KPIs and metrics for tests, monitor test performance, and review postmortem results and recommendations * Drive action based on test results that align with the business goals, including development of future test ideas * Identify testing opportunities using test results analysis and other touchpoints (UX studies, analytics reporting, market and industry trends, competitor product analysis, etc.) * Collaborate with brand partners to ideate on testing opportunities to maintain a full pipeline of experiments for engineering * Create and execute test campaigns using Adobe Target and homegrown A/B testing solution, including audience creation, enlisting IT development resources for more complicated functional test treatments* 5+ years of Product Management experience in technology organizations, with some of that time focused on experimentation - you identify as a product person * B2C ecommerce/retail experience * Relevant experience working with at least one testing tool (Adobe Target, Optimizely, or similar) * Self-starter who can ramp up quickly and thrive in a fast-paced environment * Strong attention to detail and organizational skills to manage multiple projects at once * Excellent communication skills and ability to work with all levels of end users and technical resources harmoniously * Comfortable presenting program strategy and results to senior management * You have a point-of-view about how technology teams should engage to iteratively deliver value for the customer (ideally with Lean or Agile principles) * Strong analytical abilities and interest to use data and metrics to back up recommendations and drive actions * Baseline understanding of statistical concepts in A/B test analysis: Understanding Statistical significance, confidence intervals, and Sample Size requirements are a must when working with Product Analytics partners to understand tests results * High energy and results oriented with a passion for the role - looking to drive improvements and change * Ability to work effectively with teams in a collaborative, cross-functional environment * Highly organized with a strong attention to detail and the ability to meet deadlines * Excellent written and verbal communication skills, with the ability to present data insights clearly to various stakeholders