AI is set to transform every industry, but in reality, enterprise AI is still finding its footing. Why? Because connecting AI to enterprise systems lacks reliability-and without reliability, it's tough to trust AI with mission-critical tasks. Hasura is here to change that with PromptQL - the latest innovation from our AI Labs. We're looking for a Principal Product Marketing Manager (PMM) to lead the charge in establishing PromptQL as the de facto data access layer for AI. You'll be at the forefront of shaping Hasura's next chapter into the AI era - turning complex technical capabilities into compelling narratives, go-to-market strategies, and sales enablement materials that drive growth and adoption. What the role will involve: * Positioning & Messaging: Craft clear, differentiated messaging that resonates with practitioners, technical leaders, and enterprise decision-makers. * Sales Enablement: Create sales materials like decks, one-pagers, demo flows, and training resources to empower our sales team to articulate Hasura's value effectively. * Go-To-Market Strategy: Own product launches and GTM initiatives, ensuring seamless alignment across product, marketing, and sales teams. * Demo & Use Case Development: Collaborate with Technical Marketing and Sales Engineering to build compelling demos and use cases that showcase how Hasura simplifies data access and accelerates AI development. * Content & Thought Leadership: Drive the creation of technical blogs, case studies, webinars, and presentations that position Hasura as a leader in developer tools and data infrastructure. * Customer Discovery & Insights: Gather market trends, customer needs, and competitive intelligence to refine product strategy and messaging. Requirements: * PMM Expertise: 5+ years of experience in product marketing for developer tools, data, or AI products. * AI & Data Fluency: Solid understanding of AI, APIs, and data ecosystems. * Strategic & Tactical: Comfortable shifting between high-level strategy and hands-on execution to drive impactful GTM results. * Technical Storyteller: Skilled at turning complex technical concepts into narratives that resonate with both technical and business audiences. * Collaborative Leader: Experienced in working cross-functionally with sales, product, and developer relations to ensure alignment and drive adoption. * Bias for Action: Thrive in fast-paced environments, taking ownership and pushing projects forward with a focus on measurable impact. Why Join Hasura?