Pay range:

$95,915 - $127,887

Incentive Plan:

Annual Bonus

Incentive Target %:

5%

SHIFT:

First

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

PR Manager

Irvine, CA/ Full-time

Your Responsibilities

This position is responsible for the development and implementation of PR and media strategy, building and protecting a favorable reputation and ensuring effective media coverage for BSH and its brands in Region North America, encompassing the U.S., Canada and Mexico. This position is responsible for the management of PR agency activities supporting brand PR and corporate communications strategies. This position assists the Head of Corporate Communications & Governmental Affairs in all activities related to corporate, brand and product PR and coordinates closely with regional and global internal BSH departments, external Bosch divisions and external agencies.

• Manage PR programs as directed by the Head of Corporate Communications & Governmental Affairs in support of overall PR, media and marketing strategies for campaigns, ongoing programs, and real-time events to increase brand awareness, strengthen brand identity, and ensure messaging aligns with BSH's strategy in North America (U.S., Canada, Mexico).
• Plan and implement integrated PR strategies in collaboration with BSH brand teams, product marketing, business units, showrooms, digital teams and other departments. Manage PR agency activities in support of developed strategies. Work closely with PR agency to execute PR activities.
• Establish and maintain strong relationships with national, regional and business and trade outlets, journalists, analysts and influencers/"hybrid media/creators", fostering opportunities for impactful storytelling and brand advocacy, while amplifying presence and messaging across platforms. Field media inquiries, pitch stories, further develop media monitoring and reporting, maintain media databases (primary focus on the U.S. market). Prepare media activity summary and KPI tracking and reports, evaluate and implement new media relations strategies and tools.
• Organize, plan and execute PR events including media events, press conferences, promotional events and brand PR related events ensuring success of PR event programs. Manage tradeshow PR activity preparation and execution. Responsible for on-site PR logistics.
• Plan and develop PR materials including press releases, FAQs, speeches, white papers, briefing books, PR assets and other materials as required. Manage media material version control and maintain material archive and library.
• Assist Head of Corporate Communications & Governmental Affairs with testing agency consumer reviews as directed. Responsible for monitoring, tracking and reporting of consumer reviews metrics.
• Align with Social Media Officer on integrated PR & social media programs in support of brand marketing and PR initiatives.
• Assist Head of Corporate Communications & Governmental Affairs with issues and crisis management as directed.
• Manage and administer special projects and/or duties as required.
  
  

Your profile

• Bachelor’s degree (Public Relations, Communications, Journalism, Marketing/Business, English or related field) – Required
• Master's Degree (Public Relations, Communications, Journalism, Marketing/Business, English or related field) – Preferred
• 5-7 Years of Experience (Public Relations, Corporate Communications, Brand & Product PR, Issues Management) – Required
• Proven track record in integrated PR, ideally in a global, multi-brand company, with a focus in corporate communications and/or brand & product PR (experience with premium and luxury brands is preferred).
• Demonstrated media relations and PR writing expertise (AP Style proficiency strongly preferred), incl. drafting press releases, pitching stories, building relationships with journalists, and familiarity in engaging media-creator hybrids.
• Experience supporting product launches and brand campaigns, especially in consumer goods, appliances, or related industries. Experience with cross-functional collaboration.
• Proficient in PR measurement (experience working with industry platforms/tools) and demonstrating results.
• Experience with PR media management and analytics database tools – such as Cision/CisionOne, Brand Watch, Muck Rack, Business Wire, Melt Water, TVEyes, Adobe, etc.
• Strong interpersonal skills with demonstrated success in developing strong relationships and working in local, regional and global, cross-function teams. Must display strong team orientation and promote team culture.
• Positive and professional approach to management, colleagues, external agency interfaces and projects.
• Excellent writing and editing skills, demonstrated experience writing press releases, articles, speeches and presentations.
• Ability to work in high-stress environment, often for long hours.
• Ability to keep information confidential.
• Self motivated, proactive and responsible.
• Strong creative, strategic and analytical skills.
• Strong oral and written communications skills.
• Knowledge of PR agency management through previous work experience.
• Excellent organizational and planning skills. Ability to manage multiple projects at a time. Detail oriented.
• Excellent listening and communications skills. Strong oral and written communications skills.
• Travel Percentage – 10%
  
  

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.
  
  

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.