We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.

Responsibilities:
Campaign Strategy & Execution:
Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.)
Define full-funnel strategy across TOFU, MOFU, BOFU
Set clear goals for lead generation, ROAS, CAC, and lifetime value
Client Relationship & Consultation:
Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements
Own onboarding, expectation management, and ongoing reporting
Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities
Performance & Optimization:
Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.)
Proactively identify and resolve performance bottlenecks
Recommend A/B tests across ads, landing pages, and funnel structure
Cross-Functional Leadership:
Collaborate with content, design, and development teams to execute strategy
Manage and coordinate freelancers or junior resources to ensure campaign quality
Set up internal SOPs and scalable workflows for campaign operations
Platform Expertise:
Stay current on platform algorithm changes and apply best practices
Handle pixel tracking, attribution, audience targeting, and retargeting strategies
Implement conversion tracking across channels and troubleshoot discrepancies

Requirements:
Must-Haves:
3-5  years of experience in performance marketing with direct exposure to Google Ads and Meta Ads
Proven success managing multiple client campaigns simultaneously
Strong understanding of ad platforms, audience segmentation, tracking, and optimization
Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus)
Ability to independently manage strategy, client communication, and execution oversight
Technical & Analytical:
Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio)
Hands-on knowledge of Pixel setup, UTM tracking, attribution models
Skilled in A/B testing, performance forecasting, and using performance data to make decisions
Soft Skills:
Strong communication and stakeholder management skills
Able to take ownership and drive projects end-to-end with minimal supervision
Strategic mindset and problem-solving orientation
Bonus:
Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.)
Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier)
Google Ads and/or Meta Blueprint certifications