(E-commerce experience required - Please apply the role after fully understanding the job requirements)
Position SummaryThe Performance Marketing Manager for search engine marketing to take ownership of the execution, performance, and growth of paid search campaigns for enterprise-level accounts. The Performance Marketing Manager will be responsible for leading the strategy and management of paid search initiatives, leveraging their expertise to drive performance across large-scale campaigns. As a key player on our marketing team, the Performance Marketing Manager will work with some of the most complex and high-value accounts, while contributing to broader cross-channel marketing strategies.
The Performance Marketing Manager will bring a deep understanding of search engine marketing, strong analytical skills, and a proven ability to work in fast-paced, high-pressure environments. The Performance Marketing Manager should be comfortable managing large budgets, optimizing campaigns to meet KPIs, and working closely with cross-functional teams to ensure alignment with broader marketing goals.
Key Accountabilities:
Lead the end-to-end management of enterprise-level paid search campaigns, including campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.Continuously monitor and optimize campaigns to improve performance against key metrics (ROAS, CPA, CTR, etc.) and achieve business goals.Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.Work closely with internal teams and provide regular updates on campaigns’ performance to the management and proactively identify opportunities for improvement.Contribute to the development of training materials and lead knowledge-sharing sessions within the department to elevate team capabilities and expertise.Stay up to date with the latest trends, tools, and best practices in paid search marketing to ensure the team remains at the cutting edge.
Education and Experience:
5-7 years of hands-on performance digital marketing experience.A minimum of 4+ years of experience in Search Engine Marketing (SEM), with a strong focus on campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.Extensive experience managing campaigns on Google Ads (including Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local campaigns, and Demand Gen) and Microsoft Ads.Proficiency in tools such as Google Analytics, Adobe Analytics, Microsoft Excel, and Google/Microsoft Office Suite.Deep understanding of marketing funnels and how paid search fits within the broader customer journey, from awareness through conversion.Strong ability to analyze performance data, derive insights, and translate those into actionable strategies that drive growth.Excellent communication skills, with the ability to present data and insights to both technical and non-technical stakeholders.