32nd

Performance Marketing Manager

Gurugram, HR, IN

19 days ago
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Summary

About 32nd


Established in 1990, we are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.


Today, 32nd is an elevated, cultural and lifestyle community for the new generation and partners with the world’s leading brands and tastemakers.


We are first and foremost- innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal.


Know more: Website/Instagram/LinkedIn


Do our values speak to you?


  • Intelligent innovation: Harnessing the power of thoughtful technology that seamlessly connects with purpose and meaning; building communities, elevating experiences and solving simple problems.


  • Confident simplicity: A lesson in the art of restraint, a philosophy of less is always more. Curated canvases that give space for the individual and the life they want to lead or the experience they wish to have.


  • Crafted elevation: Purposeful design that harmonises with environment, a layering of materiality and texture, a celebration of craftsmanship and a commitment to care.


  • Soulful humanity: A warmth of spirit and a belief in the power of human connection, infusing moments with magic and bringing people together through the joy of shared experience



Company Perks


Human of 32nd [noun]: You are self-motivated and think like an entrepreneur, constantly innovating and driving positive change. Most importantly, you consistently deliver impactful and measurable results - in short, you're a Human of 32nd!


As a human of 32nd, we value your individuality and effort, and believe in enabling you to be the best version of yourself at the workplace. Here are some perks you can look forward to:

  • Humans of 32nd discount program at our Gurgaon campus; can be availed through the 32nd Club application
  • A vibrant campus to work from and enjoy a unique intersection of retail, F&B and entertainment
  • Health insurance and personal accident insurance coverage for you and your family



About the role


We are seeking a highly motivated and results-driven Performance marketer to join our dynamic team. You will be responsible for driving customer acquisition, lead generation, and revenue growth through various digital channels. Your primary focus will be optimising campaigns across Google, Meta, LinkedIn, and other paid platforms to achieve the highest ROI and key business objectives.


What You Will Be Doing


  • Campaign Management: Plan, execute, and continuously optimize performance marketing campaigns across platforms such as Google PMax, Meta (Facebook/Instagram), LinkedIn, and YouTube to drive traffic, conversions, sales, and customer retention.
  • Creative Coordination : Coordinated campaign asset development across teams, providing creative input and optimization suggestions based on performance insights and results.
  • Data Analysis: Analyse performance data and metrics, identify trends, and optimize campaigns based on insights to maximize ROI and conversion rates.
  • Customer Journey: Focus on optimizing the full customer funnel from acquisition to conversion and retention.
  • A/B Testing: Perform regular A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.
  • Collaboration: Work closely with cross-functional teams, including creative, product, and sales teams, to align marketing strategies with business goals.
  • Reporting: Prepare weekly, monthly, and quarterly reports showcasing campaign performance, insights, and future strategies to stakeholders. Work with internal database and performance tools like GA4 /mix panel etc to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)



What You Bring To The Table


  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in performance marketing or digital advertising.
  • Proven experience with Google Ads, Meta Ads, and other paid digital channels.
  • Strong analytical skills with a data-driven mindset.
  • Proficient in excel, reporting tools.
  • Proficiency with marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
  • Ability to manage and optimize budgets effectively.
  • Strong communication and collaboration skills.



The Fine Print


32nd is committed to equal employment opportunities regardless of race, colour, national origin, gender, sexual orientation, age, religion, and veteran status. We embrace diversity as a strength, and our hiring and promotion decisions are based solely on qualifications and merit. We are proud to be an equal opportunity employer, dedicated to building a more equitable and inclusive future for all.


Join us and embark on a journey to gain invaluable experience in Meta and Google marketing while contributing to the success of our dynamic team. Apply now and become an integral part of our innovative marketing initiatives!

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