Job Title: Performance Marketing Executive
Location: Mohan Estate, New Delhi
Experience: 1–3 Years
Salary: As per Industry Standards
About Edelytics
Edelytics is a digital growth partner for Education and Training Institutes struggling with Insufficient Digital Presence Syndrome (IDPS). We craft high-performing campaigns tailored for lead generation and eCommerce success, using data, tools, and creativity to deliver results. Our fast-growing agency thrives on action, experimentation, and real impact.
Role Overview
We’re looking for a Performance Marketing Executive with 1–3 years of experience in managing and executing digital ad campaigns across platforms like Meta, Google, Bing, etc. The ideal candidate is execution-focused and comfortable working with multiple client accounts simultaneously, handling campaign setup, monitoring, and optimization with attention to detail and accountability.
At Edelytics, you're not just pressing buttons on ad platforms, you’re learning what makes people click, convert, and return again.
This role is built for the executive with insight, someone who’s not just good with ad managers, but curious about the "why" behind every number.
We value thinkers who test, tweak, and don’t settle until the campaign performs. If you're the kind of person who checks campaign performance before breakfast, you'll feel right at home here.
Key Responsibilities
● Run and manage paid campaigns across Meta Ads, Google Ads, Bing, and other ad platforms for multiple clients.
● Set up ad sets, creatives, target groups, budget,s and monitor campaign performance.
● Assist client in onboarding, campaign launches, and reporting.
● Collaborate with content and design teams to align creatives with campaign objectives.
● Monitor and optimize ads to improve CPC, CTR, CPL, CAC, and ROAS.
● Conduct regular audits and make data-backed adjustments.
● Support tracking implementation using GA4, Google Tag Manager, and Meta Pixel.
● Stay informed about platform updates, ad trends, and campaign best practices.