About the company:

Mbrace is an unconventional Marketing & Advertising agency with diversified strategic and creative talents from all over the world. Headquartered in Dubai, Mbrace also has teams in Paris, London & Amman. We work with governments, large multi-million-dollar brands, and up-and-coming start-ups. Our expertise in communication, media strategy, marketing operations, and digital transformations has positioned us uniquely to provide significant growth and value to our clients. We are continuing to grow at a rapid pace and are seeking a Performance Marketing Executive to support our team.

The Role:

Are you a results-driven marketer with a passion for leveraging data to deliver exceptional outcomes? We're on the lookout for a Performance Marketing Executive to take charge of crafting impactful campaigns across digital platforms. If you're excited about scaling brands and achieving measurable results, this role is for you!

As our Performance Marketing Executive, you'll play a vital role in strategizing, executing, and optimizing performance-driven campaigns to ensure our clients’ success in a competitive landscape.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop, implement, and manage performance marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn, and programmatic networks.
• Conduct thorough audience segmentation, keyword research, and competitive analysis to shape effective campaign strategies.

2. Performance Analysis & Optimization

• Analyze performance metrics (CTR, CPA, ROI, ROAS) to extract actionable insights and refine strategies.
• Conduct A/B testing on ad creatives, copy, targeting, and landing pages to maximize conversion rates and engagement.

3. Budget Management

• Plan, allocate, and monitor budgets across campaigns to ensure efficient spend and optimal ROI.
• Adjust budget allocation dynamically based on performance trends.

4. Collaboration & Coordination

• Partner with creative teams to develop high-performing ad visuals and copy.
• Work closely with content teams to align landing page content with campaign objectives for better conversion outcomes.
• Collaborate with data teams to ensure accurate tracking, reporting, and analysis frameworks are in place.

5. Market & Competitor Analysis

• Stay up-to-date on performance marketing trends, industry tools, and competitive landscapes.
• Research and identify opportunities for innovative campaign strategies that deliver a competitive edge.

Qualifications:

 Essential Skills & Experience:

• Bachelor's degree in marketing, Business, or a related field.
• 2+ years of hands-on experience in managing and optimizing performance marketing campaigns.
• Proficiency in digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and programmatic advertising.
• Analytical mindset with expertise in using tools like Google Analytics and Excel for data-driven decision-making.

Desirable Skills & Certifications:

• Google Ads or Facebook Blueprint certifications are a strong plus.
• Experience with marketing automation tools and CRM platforms.
• A knack for storytelling through data, presenting insights in a clear and impactful manner.

Soft Skills:

• Strong verbal and written communication skills for internal collaboration and client interactions.
• Team player with excellent organizational skills and attention to detail.
• Adaptability to thrive in a fast-paced, creative environment.

If you’re eager to drive impactful results and thrive in the fast-paced world of performance marketing, Mbrace is the perfect place to make your mark. Apply today to become a part of our journey!