Key Responsibilities:

Performance Marketing

• Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
• Track, analyze, and report on campaign performance (ROAS, CAC, CTR, AOV, LTV).
• A/B test creatives, audiences, and landing pages to improve campaign efficiency.

E-commerce Marketplace Management

• Oversee ad campaigns, listings, and promotions on marketplaces (Amazon, Flipkart, Myntra, etc.).
• Work with catalog and content teams to ensure high-quality listings and SEO optimization.
• Monitor pricing, inventory, and visibility to maximize conversions.

Branding & Growth Development

• Collaborate with the design and content team to create performance-driven creatives and brand assets.
• Develop brand growth strategies that align with marketing and business goals.
• Ensure consistent brand voice across all digital platforms.

Website Optimization

• Coordinate with development teams to improve D2C site UX/UI, speed, and mobile responsiveness.
• Monitor user journeys via tools like Google Analytics, Hotjar, or Clarity to identify friction points.
• Implement CRO strategies to improve conversion rates and reduce bounce rates.

Requirements:

• 3–5 years of experience in digital performance marketing and e-commerce growth.
• Proven track record of managing and scaling Meta & Google ad campaigns.
• Strong understanding of marketplace algorithms and tools (Amazon Advertising Console, Flipkart Ads, etc.).
• Experience in branding and creative briefing.
• Proficiency with tools like Google Analytics, Meta Ads Manager, Google Tag Manager, SEMrush, or similar.
• Working knowledge of website optimization principles and CMS tools (Shopify, WordPress, etc.).
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication, organization, and project management skills.