Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo.

Wiliot is seeking an experienced Paid Media Manager to join our team in San Diego or San Francisco. S/he will drive our digital advertising strategy and execution, with a focus on LinkedIn and Google Ads platforms. The ideal candidate has 5 years’ of hands-on experience optimizing paid campaigns, demonstrating a proven track record of delivering measurable results and ROI.

Please note this is a hybrid role requiring 3 days/week in our San Diego office.

Responsibilities:

• Develop, implement, and optimize paid media strategies across LinkedIn and Google Ads to meet or exceed customer acquisition, lead generation, and brand awareness targets
• Manage daily campaign operations including budget allocation, bid management, audience targeting, A/B testing, and performance optimization
• Create and refine audience targeting strategies leveraging first-party data, lookalike audiences, and platform-specific targeting capabilities
• Collaborate with Product Marketing and Demand Gen teams to develop high-performing ad creative and copy tailored to each platform's specifications and best practices
• Build comprehensive conversion tracking systems to accurately measure campaign performance across the customer journey
• Analyze campaign data to identify trends, opportunities, and actionable insights to continuously improve performance
• Develop and maintain campaign reporting dashboards that clearly communicate results to stakeholders
• Stay current with platform updates, new features, and industry trends to implement cutting-edge tactics
• Forecast and manage media budgets efficiently, ensuring optimal spending to achieve KPIs
• Work cross-functionally with marketing, sales, and product teams to align paid media campaigns with broader business initiatives
  
  

Requirements:

• Bachelor's in Marketing or related field
• 5 years’ of hands-on experience managing paid media campaigns, with demonstrated expertise in LinkedIn Ads and Google Ads platforms
• Google Ads certification required; additional platform certifications preferred
• Deep understanding of B2B paid media strategies and best practices
• Strong analytical skills with experience using data to optimize campaign performance
• Proficiency in campaign management tools, analytics platforms, and attribution models
• Experience with A/B testing methodologies and conversion rate optimization
• Knowledge of marketing automation platforms and CRM systems (Marketo, HubSpot, Salesforce, etc.)
• Excellent communication skills to articulate strategy and performance to various stakeholders
• Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates
• Proven ability to manage multiple campaigns simultaneously while meeting deadlines
• Knowledge of SEO/GEO principles and how they complement paid search strategies, including ranking factors and search engine algorithms
• Ad copywriting experience
  
  

Preferred Skills:

• Experience with additional advertising platforms (Meta, Twitter, Programmatic)
• Understanding of media buying, CPM, CPC, and other pricing models
• Experience with landing page optimization and conversion path analysis
• Working knowledge of UTM parameters and tracking methodologies
• Familiarity with tag management systems (i.e., Google Tag Manager)
• Experience with data visualization tools (Tableau, PowerBI, Looker)
  
  

The salary range for this position is $110,000 – $130,000 USD annually.