InstaServ is looking for a performance-driven Paid Media Specialist who has hands-on experience in managing high-converting campaigns across Google and Meta platforms. The ideal candidate will have a strong track record in both lead generation and e-commerce campaigns, with a deep understanding of ad targeting, funnel strategy, and ROI optimisation.

• Strategize, execute, and optimise paid media campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
• Manage end-to-end campaigns for Lead Generation (real estate, services, etc.) and E-commerce (D2C, Shopify, Amazon, etc.).
• Conduct extensive keyword/audience research and competitor analysis.
• Create compelling ad copies, creatives briefs, and conversion-focused landing pages.
• Set up tracking using Google Tag Manager, Pixel, and UTM parameters.
• Regularly analyse and report on campaign performance metrics (CPA, ROAS, CPL, CTR).
• Run A/B tests to improve ad performance and conversion rates.
• Work closely with creative, tech, and sales teams to align campaign strategies with business goals.
  

• 2–5 years of proven experience in running and scaling paid media campaigns across Google and Meta.
• In-depth knowledge of Lead Generation and E-commerce funnel strategies.
• Strong understanding of tracking, attribution, and re-targeting.
• Proficiency in tools like Google Analytics (GA4), Google Tag Manager, Facebook Ads Manager, and Shopify/WordPress (preferred).
• Hands-on experience with Lookalike Audiences, Custom Audiences, Dynamic Ads, and Shopping Campaigns.
• Excellent analytical, communication, and reporting skills.
• Google Ads and/or Meta Blueprint certifications are a plus.