The Marketing Team at PayU is a dynamic and innovative group dedicated to driving the company’s growth and establishing its identity as a leader in the payments and fintech space. The team plays a crucial role in creating impactful strategies and campaigns that resonate with customers, partners, and stakeholders. From crafting compelling brand narratives to executing data-driven digital marketing initiatives, the team ensures PayU remains at the forefront of industry trends.
About the Role:
Design and implement social media strategy to align with business goals
Create content (visual and verbal) catering to different platforms
Analytics and reporting and deriving actionable inferences
Monitor, optimize and grow traffic metrics and community growth and engagement
Support internal teams to align with the overall marketing strategy
Create and execute social media campaigns and supporting properties for brand campaigns
Should have experience in and understand influencer marketing
Stay up-to-date with current technologies and trends in social media, design tools, and applications
Experience in digital marketing – capable of writing and creating impactful and relevant digital ads.
Manage relationships with creative agencies, partners and vendors
Responsibilities:
Stellar social copywriting skills – short form and long form
Understanding of running media hands on
Fluency with core social media platforms with an understanding of the latest social media trends and strategies
Ability to use analytics tools that track the success of campaigns and efforts and make recommendations based on quantitative analysis
Eagerness to engage and build communities
Strategic and analytical skills, with the ability to spot trends on the fly and leverage insights to draw sound recommendations
Vital planning, project execution, and analytical competencies
Strong organizational skills and can effectively manage multiple projects simultaneously
Capacity to thrive in a fast-paced, agile environment with a keen ability to re-prioritize consistently
Self-motivated, driven and willing to grow and learn
Requirements:
Graduation – Any
3 to 5 years of relevant work experience
Masters – preferred in communication/marketing but not mandatory
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