Before you apply to a job, select your language preference from the options available at the top right of this page. Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level. Job Description: The Brand Manager is responsible for driving the development, implementation, and ongoing management of UPS Digital's brand architecture, naming conventions, and go-to-market strategies. This role ensures consistent, strategic brand representation across all internal and external touchpoints to enhance brand equity, market impact, and customer alignment. This individual collaborates cross-functionally with product, marketing, sales, and executive teams to build and execute branding strategies that align with business goals and support revenue growth. Key Responsibilities: * Brand Architecture & Naming Strategy: * Lead development of scalable, intuitive brand architecture across business units. * Manage naming strategy for new products, services, and solutions. * Ensure consistency and clarity in how offerings are positioned and understood internally and externally. * Go-To-Market Strategy: * Collaborate with product and marketing teams to develop GTM plans for new brands, new campaigns and product portfolios. * Define strategic messaging and value propositions by audience segment and vertical. * Support launches with aligned brand narratives and positioning frameworks. * Brand Strategy & Stewardship: * Evolve and maintain brand guidelines and toolkits. * Act as a strategic advisor to ensure consistent brand voice, tone, and design across campaigns and materials. * Educate internal stakeholders on brand governance and act as a champion for brand integrity. * Design & Content Oversight: * Oversee development of branded assets to ensure alignment with UPS design principles. * Lead the design & content team with developing new content including video creation. * Work with internal and external creative partners to bring brand strategy to life visually and experientially. * Customer & Competitor Insights: * Conduct competitor and market landscape analyses to inform brand positioning and whitespace opportunities. * Develop and maintain Ideal Customer Profiles (ICPs) and persona frameworks that influence messaging and targeting strategies. Qualifications: * At least 5 years of brand management, marketing strategy, or related experience * Experience in go-to-market planning, ideally in B2B environments * Demonstrated ability to lead cross-functional initiatives and influence without direct authority * Proficiency in analyzing market and customer data to inform brand strategy * Excellent written, verbal, and visual communication skills Employee Type: Permanent UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. Other Criteria: UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law. Basic Qualifications: Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.