Job Description

Role:

• To Support Field Sales team and Sales Development initiatives by providing the necessary MIS data, reports and analysis.

Responsibilities:

Data Management & Reporting:

• Collect, consolidate, and maintain large volumes of data from various internal systems (SAP, DMS, SFA, etc.)
• Generate daily, weekly, and monthly MIS reports (primary/secondary sales, stock, fill rates, etc.)
• Track and analyze key performance indicators (KPIs) related to sales, GTM metrics, and channel performance.

Sales & Distribution Analytics:

• Provide actionable insights on sales trends, category performance, and brand/channel productivity.
• Support territory-wise, SKU-wise, and beat-wise data analysis to improve distribution efficiency.
• Assist the sales team with custom reports and dashboards for performance tracking.

Process Automation & Efficiency:

• Automate routine reports using Excel (macros, pivot tables), Power BI, or other analytics tools.
• Support digitization initiatives and improve accuracy and timeliness of reporting.

Collaboration:

• Coordinate with regional teams for periodic updates and validation of market-level inputs.
• Liaise with Sales, Finance, HR and Supply teams for data alignment and reconciliations.

Education Qualification required

• Graduate
• Must have done certified courses in database management

Key Skills and Attitude Required

• Strong analytical and communication skills
• Logical thinking
• Proficient in MS Excel (VLOOKUP, Pivot Tables, Macros), PowerPoint, and basic SQL
• Working knowledge of DMS, SAP, or other ERP systems
• Knowledge of Power BI / Tableau / Google Data Studio is a plus.
• Detail-oriented with a strong sense of accountability

Experience

• At least 6 years of MIS experience in the FMCG sector or a similar high-volume, data-intensive environment.
• Prior experience in database management
• Experience in handling SFA, DMS systems will be added advantage