Location: Hanoi, Viet Nam (Hybrid/Remote options available)

Role Overview

We are looking for a talented Mid-Level Campaign Developer to join our growing CRM and Marketing Technology team to support one of the world's most recognized and beloved fast-food brands, serving millions of customers globally every day. We are on a mission together to enhance their digital marketing efforts, delivering personalized and engaging customer experiences through cutting-edge technology. In this role, you will be responsible for developing, executing, and optimizing omnichannel marketing campaigns using Braze. You will collaborate with cross-functional teams, including marketing, product, data, and engineering, to deliver seamless and engaging customer communications that drive business growth.

Responsibilities

• Design, build, and deploy dynamic and personalised marketing campaigns across email, push notifications, in-app messaging, SMS. 
• Implement scripting and advanced personalisation to enhance user experiences. 
• Develop and maintain automated cross-channels customer journeys with complex segmentation and targeting. 
• Work closely with data teams to integrate customer insights and segmentation strategies into campaigns. 
• Optimize campaigns through A/B testing, performance tracking, and data-driven decision-making. 
• Collaborate with engineering teams to ensure seamless integration with other marketing technology platforms. 
• Troubleshoot technical issues and ensure the proper functionality of all campaigns. 

Qualifications

• 3+ years of hands-on experience in enterprise marketing platform and CRM. 
• Strong understanding of dynamic scripting for personalization and automation. 
• Experience with cross-channels journey orchestration. 
• Proficiency in HTML/CSS for email and message template development. 
• Familiarity with REST APIs and data integrations. 
• Strong analytical skills and experience with campaign performance metrics. 
• Ability to manage multiple projects in a fast-paced, deadline-driven environment. 
• Excellent communication and collaboration skills. 
• Fluent English communication skills

Nice-to-Have Skills: 

• Experience in the quick-service restaurant (QSR) or retail industry. 
• Strong hands-on experience in Braze, including liquid scripting and Canvas. 
• Knowledge of SQL for data querying and reporting. 
• Familiarity with other marketing automation tools and CRM platforms. 
• Basic JavaScript experience for enhanced interactivity in messaging. 
• Stay up to date with industry best practices and new features to drive innovation. 

Why Join Us? 

• Be part of a globally recognized brand with a massive customer base. 
• Work in a dynamic and innovative digital marketing environment. 
• Competitive salary and comprehensive benefits package. 
• Flexible work arrangements (hybrid or remote options available). 
• Opportunities for career growth and professional development. 
• Offer $3,000
• 23 annual leave days per year (Annual/Birthday/Sick/Christmas/mental world leave) 
• 05 cub care leave days; 04 training leave days 
• 100% full of income in Probation; 100% Full of social insurance 
• Join Football, Ping-pong, Foosball, Cinema clubs
• Travel opportunities (Spring & Summer & Birthday Teambuilding trip)
• Free snacks & beverages
• Private health insurance package: Golden Card of AON insurance
• Team building activities, happy hours weekly on Friday.
• Opportunities to work oversea at Australia and New Zealand offices
• A lot of interesting and challenging Magento 2 Commerce projects providing great 
• experience and learning opportunities
• Highly talented and dynamic team
• An attractive salary and multiple opportunities to develop personally and professionally.
• Mentorship program and a number of perks to all team members

If you're passionate about leveraging technology to create impactful customer experiences and have a strong background in campaign development, we'd love to hear from you!